Description
SWOT ANALYSIS OF SHINHAN FINANCIAL
Shinhan Finacial
Parent Company
Shinhan Financial Group Co. Ltd.
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Dream of financial powerhouse, Shinhan will be there with you
USP
Compassionate Finance to benefit the world through finance
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
SME’s, corporate and private individuals in need of financial solutions
Positioning
Customer value creation
SWOT Analysis
1.High credit ratings by top credit rating firms like S&P, Moody’s 2.Ranked 1 in Korea and top 50 in the world in the brand power standing 3.Only Korean firm among top 100 global sustainable firms at the World Economic Forum 3.Ability to actively re-create itself in face of changing environment 4.Global network of 60+ branches and offices in more than 14 countries 5.Diversified business portfolio provides stability 6.Excellent risk management capabilities via the reinforcement of the non-banking sector like insurance and credit card Strength 7. 20,000+ employees form a strong workforce
1.Negative impact on banking business due to increased bad debt expenses 2.Loss of childcare expenditure card business Weakness 3.Financial position is market dependant and Limited global penetration
1.Develop new products and services 2.Establish new methods to enhance customer value 3.Foray into new market Opportunity 4.Strengthen the non-interest income portfolio
1.Growth of emerging economies slowing down 2.Unstability in Korean economy 3.Uncertainities regarding the business environment , low interest rates Threats and stringent regulations weakening profitability
Competition
1.KB Financial Group,Inc. 2.Woori Finance Holdings Co. Ltd. Competitors 3.SMFG
doc_209460951.docx
SWOT ANALYSIS OF SHINHAN FINANCIAL
Shinhan Finacial
Parent Company
Shinhan Financial Group Co. Ltd.
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Dream of financial powerhouse, Shinhan will be there with you
USP
Compassionate Finance to benefit the world through finance
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
SME’s, corporate and private individuals in need of financial solutions
Positioning
Customer value creation
SWOT Analysis
1.High credit ratings by top credit rating firms like S&P, Moody’s 2.Ranked 1 in Korea and top 50 in the world in the brand power standing 3.Only Korean firm among top 100 global sustainable firms at the World Economic Forum 3.Ability to actively re-create itself in face of changing environment 4.Global network of 60+ branches and offices in more than 14 countries 5.Diversified business portfolio provides stability 6.Excellent risk management capabilities via the reinforcement of the non-banking sector like insurance and credit card Strength 7. 20,000+ employees form a strong workforce
1.Negative impact on banking business due to increased bad debt expenses 2.Loss of childcare expenditure card business Weakness 3.Financial position is market dependant and Limited global penetration
1.Develop new products and services 2.Establish new methods to enhance customer value 3.Foray into new market Opportunity 4.Strengthen the non-interest income portfolio
1.Growth of emerging economies slowing down 2.Unstability in Korean economy 3.Uncertainities regarding the business environment , low interest rates Threats and stringent regulations weakening profitability
Competition
1.KB Financial Group,Inc. 2.Woori Finance Holdings Co. Ltd. Competitors 3.SMFG
doc_209460951.docx