Description
SWOT ANALYSIS OF SAMSUNG LIFE INSURANCE
Samsung Life Insurance
Parent Company
Samsung Group
Category
Health care
Sector
Health and life insurance
Tagline/ Slogan
A partner for life
Most valuable financial brand in South Korea supporting a number of USP social contributions over the years
STP
Segment
Health care policies
Life and health insurance, Annuity products to individual customers and Target Group corporate clients
Positioning
largest insurer in Korea with widest product portfolio
SWOT Analysis
1. Market leader in Korean life insurance market 2. Robust capital position provides strength for future expansion 3. Strong IPO resulting in a valuable company by market capitalization 4. Company operates 900+ branch offices and 90 regional centers, and 2,400+ agencies across Korea Strength 5. Strong backing of powerful parent brand
1. Inability to sustain new policy growth 2. Higher exposure to interest bearing assets affecting investment returns Weakness 3.Difficult for geographical expansion outside Korea due to synergy issues
1. Korean life insurance market expansion 2. New product launches and ventures could accelerate growth Opportunity 3. Strong economic growth in Korea
1. Likely increase in competition 2. One of benefits from IFRS 4 (Phase I) adoption could be unavailable henceforth Threats 3. Troubled relationship with North Korea
Competition
1. ING Life Insurance Korea 2.Korea Life Insurance Competitors 3. Kyobo Life Insurance
doc_946746974.docx
SWOT ANALYSIS OF SAMSUNG LIFE INSURANCE
Samsung Life Insurance
Parent Company
Samsung Group
Category
Health care
Sector
Health and life insurance
Tagline/ Slogan
A partner for life
Most valuable financial brand in South Korea supporting a number of USP social contributions over the years
STP
Segment
Health care policies
Life and health insurance, Annuity products to individual customers and Target Group corporate clients
Positioning
largest insurer in Korea with widest product portfolio
SWOT Analysis
1. Market leader in Korean life insurance market 2. Robust capital position provides strength for future expansion 3. Strong IPO resulting in a valuable company by market capitalization 4. Company operates 900+ branch offices and 90 regional centers, and 2,400+ agencies across Korea Strength 5. Strong backing of powerful parent brand
1. Inability to sustain new policy growth 2. Higher exposure to interest bearing assets affecting investment returns Weakness 3.Difficult for geographical expansion outside Korea due to synergy issues
1. Korean life insurance market expansion 2. New product launches and ventures could accelerate growth Opportunity 3. Strong economic growth in Korea
1. Likely increase in competition 2. One of benefits from IFRS 4 (Phase I) adoption could be unavailable henceforth Threats 3. Troubled relationship with North Korea
Competition
1. ING Life Insurance Korea 2.Korea Life Insurance Competitors 3. Kyobo Life Insurance
doc_946746974.docx