Description
SWOT ANALYSIS OF SAHARA LIFE INSURANCE
Sahara Life Insurance
Parent Company
Sahara India Parivar
Category
NBFC
Sector
Insurance Services
Tagline/ Slogan
‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’
USP
First Fully owned Indian Insurance Company
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Network of 25000 advisors across India 2. Brand Sahara is one of the most stable names in India Strength 3. State of Art Actuarial IT Infrastructure
1. Lack of Innovative Plans as they are comparatively new in the insurance industry 2. Lack of Infrastructure as compared to bigger insurance players Weakness 3. Lack of advertising causing low brand visibility
1. High earning Urban Youth looking for investment options 2. Educated people are looking for investment options in diverse Opportunity portfolios
1. Fluctuating economic scenarios Threats 2. Entry of new NBFCs in the sector increasing competition
Competition
1. LIC 2. SBI Life Insurance Competitors 3. HDFC Standard Life
doc_480529250.docx
SWOT ANALYSIS OF SAHARA LIFE INSURANCE
Sahara Life Insurance
Parent Company
Sahara India Parivar
Category
NBFC
Sector
Insurance Services
Tagline/ Slogan
‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’
USP
First Fully owned Indian Insurance Company
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Network of 25000 advisors across India 2. Brand Sahara is one of the most stable names in India Strength 3. State of Art Actuarial IT Infrastructure
1. Lack of Innovative Plans as they are comparatively new in the insurance industry 2. Lack of Infrastructure as compared to bigger insurance players Weakness 3. Lack of advertising causing low brand visibility
1. High earning Urban Youth looking for investment options 2. Educated people are looking for investment options in diverse Opportunity portfolios
1. Fluctuating economic scenarios Threats 2. Entry of new NBFCs in the sector increasing competition
Competition
1. LIC 2. SBI Life Insurance Competitors 3. HDFC Standard Life
doc_480529250.docx