Description
SWOT ANALYSIS OF RSA INSURANCE GROUP
RSA Insurance Group
Parent Company
RSA Group
Category
Property and Casualty Insurance
Sector
Banking and Finance
Tagline/ Slogan
-
USP
Combining insurance products with supporting complementary businesses
STP
Segment
Property and casualty insurance, risk management services
Commercial and personal insurance customers including individuals, small and medium enterprises (SMEs) and also some of the world's most Target Group famous brands
The best UK General Insurer and build the best International General Positioning Insurer
SWOT Analysis
1. Has leading market positions across key markets 2. Ensures lesser volatility in returns by investing in high rated securities 3. Strong capital surplus and liquidity 4. Bases in London, it has over 17 million customers from over 140 countries Strength 5. Employee strength of over 20,000 makes it a strong insurance brand
1. The property-casualty cycle is a concern and earlier controversies affected brand image Weakness 2. Weak combined ratio in some key segments
1. Acquisitions strengthen the group's international presence 2. Increase revenues by global Renewable Energy business 3. Growing global insurance market as people and companies want to be Opportunity more secure
Threats
1. Sluggish outlook for the UK economy 2. Mounting insurance frauds could dent profitability
3. Competition increased by Solvency II adoption
Competition
1. AEGON N.V. 2. Allianz AG 3. Allstate Corporation 4. Aviva Plc 5. Berkshire Hathaway, Inc. 6. CIGNA Corporation 7. ING Groep N.V. 8. Prudential plc Competitors 9. Sun Life Financial Inc
doc_621240206.docx
SWOT ANALYSIS OF RSA INSURANCE GROUP
RSA Insurance Group
Parent Company
RSA Group
Category
Property and Casualty Insurance
Sector
Banking and Finance
Tagline/ Slogan
-
USP
Combining insurance products with supporting complementary businesses
STP
Segment
Property and casualty insurance, risk management services
Commercial and personal insurance customers including individuals, small and medium enterprises (SMEs) and also some of the world's most Target Group famous brands
The best UK General Insurer and build the best International General Positioning Insurer
SWOT Analysis
1. Has leading market positions across key markets 2. Ensures lesser volatility in returns by investing in high rated securities 3. Strong capital surplus and liquidity 4. Bases in London, it has over 17 million customers from over 140 countries Strength 5. Employee strength of over 20,000 makes it a strong insurance brand
1. The property-casualty cycle is a concern and earlier controversies affected brand image Weakness 2. Weak combined ratio in some key segments
1. Acquisitions strengthen the group's international presence 2. Increase revenues by global Renewable Energy business 3. Growing global insurance market as people and companies want to be Opportunity more secure
Threats
1. Sluggish outlook for the UK economy 2. Mounting insurance frauds could dent profitability
3. Competition increased by Solvency II adoption
Competition
1. AEGON N.V. 2. Allianz AG 3. Allstate Corporation 4. Aviva Plc 5. Berkshire Hathaway, Inc. 6. CIGNA Corporation 7. ING Groep N.V. 8. Prudential plc Competitors 9. Sun Life Financial Inc
doc_621240206.docx