Description
SWOT ANALYSIS OF RIYADH BANK

Riyad Bank

Parent Company

Riyad Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Islamic banking

STP

Segment

Personal, corporate. Islamic banking

Target Group

Anyone who needs any kind of banking services, businesses, SMEs

One of the largest financial institutions in Saudi Arabia and the Middle Positioning East, with a strong corporate and retail banking franchise

SWOT Analysis

1. All kinds of banking services 2. Huge asset base and strong financial position 3. Strong brand image in Saudi Arabia and Middle East 4. Huge dividend distributions in recent past 5. Going strong in stock market Strength 6. Comparatively large branch network in the country

1. Limitations of geography and strict laws means operational efficiency is resctricted Weakness 2. International banking not as developed as leading banks

1. Rising crude oil prices across the globe 2. Saudi economy expected to do well in near future Opportunity 3. Expansion in the Gulf

1. Intense competition 2. Exposure to similar kind of risks at the same time Threats 3. Dependency on crude oil

Competition

1.Arab National Bank (anb) 2.Al Rajhi Bank 3.Bank Al-Jazira (BAJ) 4. Islamic Development Bank (IDB) Competitors 5. National Commercial Bank (NCB)



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