Description
SWOT ANALYSIS OF RESONA HOLDINGS
Resona Holdings
Parent Company
Resona Holdings
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Financial services group full of creativity
Serving customers through an integrated group network and locally USP focused banking capabilities
STP
Segment
Low and mid segment individuals and corporates
Target Group
Any individual, SME, business in need of financial services
Positioning
Bank for masses
SWOT Analysis
1.One of the top four largest banking group in Japan 2. Strategic alliances with other groups 3. Low cost and high efficient operations Strength 4. Focus on key business domains
1.Insolvent status in the past 2. Surrounded by alleged frauds and scandals Weakness 3. Sustained only because of injection of money from government
1. Attempts towards improving the brand image of the company Opportunity 2. International business by global tie-ups
1. It is not a bank but only a holding company 2. Declining share price 3. Always in news for wrong reasons 4. Issues with Japanese banking sector as a whole Threats 5. Highly competitive environment
Competition
1.Ashikaga Bank 2.Bank of Tokyo-Mitsubishi 3.Keiyo Bank Competitors 4. Miyazaki Bank
doc_529162107.docx
SWOT ANALYSIS OF RESONA HOLDINGS
Resona Holdings
Parent Company
Resona Holdings
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Financial services group full of creativity
Serving customers through an integrated group network and locally USP focused banking capabilities
STP
Segment
Low and mid segment individuals and corporates
Target Group
Any individual, SME, business in need of financial services
Positioning
Bank for masses
SWOT Analysis
1.One of the top four largest banking group in Japan 2. Strategic alliances with other groups 3. Low cost and high efficient operations Strength 4. Focus on key business domains
1.Insolvent status in the past 2. Surrounded by alleged frauds and scandals Weakness 3. Sustained only because of injection of money from government
1. Attempts towards improving the brand image of the company Opportunity 2. International business by global tie-ups
1. It is not a bank but only a holding company 2. Declining share price 3. Always in news for wrong reasons 4. Issues with Japanese banking sector as a whole Threats 5. Highly competitive environment
Competition
1.Ashikaga Bank 2.Bank of Tokyo-Mitsubishi 3.Keiyo Bank Competitors 4. Miyazaki Bank
doc_529162107.docx