Description
SWOT ANALYSIS OF RESOLUTION LIMITED
Resolution Limited
Parent Company
Resolution Limited
Category
Health care
Sector
Life and health insurance
Tagline/ Slogan
I ‘m with friends
To give people more freedom and choices to flourish, enhance and enjoy USP their lives.
STP
Segment
Pension, investment and insurance products and services
Individual customers, commercial businesses and other financial Target Group institutions
Positioning
To be a successful, new kind of financial provider
SWOT Analysis
1. Operates in Europe, Asia and United Arab Emirates 2. Support from parent company 3. One of the largest Life and Pensions company ranked by UK market capitalization Strength 4. Synergies between different companies in the group
1. Group operates through its subsidiaries – Weak brand name Weakness 2.Limited presence in annuity market
1.Improved product portfolio 2.Geographical expansion Opportunity 3.Mergers and acquisitions
1.Instances of fraud and bad debt 2.Competitive industry – Need to diversify Threats 3.Government policies and economic cycles
Competition
Competitors
1. Royal London Group 2. Aspen Insurance Holdings Limited
3. Aviva Plc
doc_496495310.docx
SWOT ANALYSIS OF RESOLUTION LIMITED
Resolution Limited
Parent Company
Resolution Limited
Category
Health care
Sector
Life and health insurance
Tagline/ Slogan
I ‘m with friends
To give people more freedom and choices to flourish, enhance and enjoy USP their lives.
STP
Segment
Pension, investment and insurance products and services
Individual customers, commercial businesses and other financial Target Group institutions
Positioning
To be a successful, new kind of financial provider
SWOT Analysis
1. Operates in Europe, Asia and United Arab Emirates 2. Support from parent company 3. One of the largest Life and Pensions company ranked by UK market capitalization Strength 4. Synergies between different companies in the group
1. Group operates through its subsidiaries – Weak brand name Weakness 2.Limited presence in annuity market
1.Improved product portfolio 2.Geographical expansion Opportunity 3.Mergers and acquisitions
1.Instances of fraud and bad debt 2.Competitive industry – Need to diversify Threats 3.Government policies and economic cycles
Competition
Competitors
1. Royal London Group 2. Aspen Insurance Holdings Limited
3. Aviva Plc
doc_496495310.docx