SWOT ANALYSIS OF RELIANCE COMMUNICATION

[abhishreshthaa]

RELIANCE COMMUNICATION LIMITED



Strength

• Low Entry Cost

• Commission Structure

• Fast Activation Process

• Network

• Connectivity

• Data GPRS


Weakness

• Branding Image

• Distribution problem


• Limited product portfolio- Only Mobile

• Lack of Competitive Strength

• Limited Budget


Opportunity

• Preference of GSM over CDMA

• New Specialist Application

• Rural Telephony

• New Market, Vertical, Horizontal

• Competitors` Vulnerabilities



Threat

• Political destabilization.

• New Entrants

• IT Development

• Market Demand

• Seasonality, Weather Effects

 

[Business-education]

Reliance is giant in business world and here is the link which act as a framework about how they managed to do it.

Current Market Scenario Of Reliance Communication

Project Report on Training and development: Reliance Communication

Marketing Mix of Reliance communications