Description
SWOT ANALYSIS OF RAIFFEISEN INTERNATIONAL BANK
Raiffeisen International Bank
Parent Company
Raiffeisen Zentralbank Österreich AG
Category
Banking
Sector
Financial services
Tagline/ Slogan
We succeed together
USP
Bank offering financial services with trust and commitment to customers
STP
Segment
Institutional and individual clients
Target Group
Corporate customers, financial institutions, private individuals, SME’s
An Austrian bank offering broad range of financial services in Austria, Positioning Central and Eastern Europe (CEE)
SWOT Analysis
1. One of the largest Austrian banks 2. Presence in 17 markets and has over 55,000 employees 3. Return on Assets (ROA) is higher than industry and sector averages 4. Return on Equity (ROE) is higher than industry and sector averages 5. Strong presence in Asian countries Strength 6. Has a customer base of 14.6 million customers
1. Bad debts and non – performing assets affecting the bank’s performance Weakness 2. High dependency on corporate banking is a major weakness
1. High opportunity to grow in western part of Europe through acquisitions 2. High opportunity to grow in emerging economies through global expansion 3. Opportunity to grow in retail banking to compete with other Austrian banks 4. Deal with Helvetia Holding AG may help in growth in insurance Opportunity business
Threats
1. Decrease in investments in Austria and CEE affecting the bank’s
business 2. Regulatory changes in Euro zone could affect the bank
Competition
1. Bank Austria 2. Erste Group Bank AG Competitors 3. Deutsche Bank
doc_366138781.docx
SWOT ANALYSIS OF RAIFFEISEN INTERNATIONAL BANK
Raiffeisen International Bank
Parent Company
Raiffeisen Zentralbank Österreich AG
Category
Banking
Sector
Financial services
Tagline/ Slogan
We succeed together
USP
Bank offering financial services with trust and commitment to customers
STP
Segment
Institutional and individual clients
Target Group
Corporate customers, financial institutions, private individuals, SME’s
An Austrian bank offering broad range of financial services in Austria, Positioning Central and Eastern Europe (CEE)
SWOT Analysis
1. One of the largest Austrian banks 2. Presence in 17 markets and has over 55,000 employees 3. Return on Assets (ROA) is higher than industry and sector averages 4. Return on Equity (ROE) is higher than industry and sector averages 5. Strong presence in Asian countries Strength 6. Has a customer base of 14.6 million customers
1. Bad debts and non – performing assets affecting the bank’s performance Weakness 2. High dependency on corporate banking is a major weakness
1. High opportunity to grow in western part of Europe through acquisitions 2. High opportunity to grow in emerging economies through global expansion 3. Opportunity to grow in retail banking to compete with other Austrian banks 4. Deal with Helvetia Holding AG may help in growth in insurance Opportunity business
Threats
1. Decrease in investments in Austria and CEE affecting the bank’s
business 2. Regulatory changes in Euro zone could affect the bank
Competition
1. Bank Austria 2. Erste Group Bank AG Competitors 3. Deutsche Bank
doc_366138781.docx