Description
SWOT ANALYSIS OF QATAR NATIONAL BANK
Qatar National Bank (QNB)
Parent Company
Qatar National Bank (QNB)
Category
Banking
Sector
Financial services
Tagline/ Slogan
Together Forward
Bank focusing on improving customer experience through operational USP excellence
STP
Segment
Institutional and individual clients
Private individuals, SME’s , Large Corporate , Government institutions in Target Group need of financial assistance
Positioning
Qatar’s leading bank offering diversified financial services
SWOT Analysis
1. Largest Bank in Middle East and North Africa in terms of total assets, net profits 2. Strong presence in Middle East 3. Largest bank in Qatar in terms of market share, customer base and number of branches 4. Highest rated bank in the world Strength 5. Has its offices and presence in over 15 countries
1. Not much presence in southern parts of Africa, Americas and Europe Weakness 2. Slow down in deposit growth affecting the bank’s operations
1. High opportunity to expand in other African countries through acquisitions 2. Demand for bond market in Qatar and Middle East will propel bank’s growth Opportunity 3.Growth in Islamic banking will help in bank’s growth
1. Decrease in foreign investments in Qatar and Middle East affecting the bank 2. Dependency on foreign banks for funds and loans is a major threat in Threats the current uncertain global markets
Competition
1. The Commercial Bank of Qatar 2. National Bank of Abu Dhabi 3. HSBC Competitors 4. Doha Bank
doc_879782257.docx
SWOT ANALYSIS OF QATAR NATIONAL BANK
Qatar National Bank (QNB)
Parent Company
Qatar National Bank (QNB)
Category
Banking
Sector
Financial services
Tagline/ Slogan
Together Forward
Bank focusing on improving customer experience through operational USP excellence
STP
Segment
Institutional and individual clients
Private individuals, SME’s , Large Corporate , Government institutions in Target Group need of financial assistance
Positioning
Qatar’s leading bank offering diversified financial services
SWOT Analysis
1. Largest Bank in Middle East and North Africa in terms of total assets, net profits 2. Strong presence in Middle East 3. Largest bank in Qatar in terms of market share, customer base and number of branches 4. Highest rated bank in the world Strength 5. Has its offices and presence in over 15 countries
1. Not much presence in southern parts of Africa, Americas and Europe Weakness 2. Slow down in deposit growth affecting the bank’s operations
1. High opportunity to expand in other African countries through acquisitions 2. Demand for bond market in Qatar and Middle East will propel bank’s growth Opportunity 3.Growth in Islamic banking will help in bank’s growth
1. Decrease in foreign investments in Qatar and Middle East affecting the bank 2. Dependency on foreign banks for funds and loans is a major threat in Threats the current uncertain global markets
Competition
1. The Commercial Bank of Qatar 2. National Bank of Abu Dhabi 3. HSBC Competitors 4. Doha Bank
doc_879782257.docx