Description
SWOT ANALYSIS OF PUNJAB AND SINDH BANK
Punjab and Sind Bank
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
To strive to achieve excellence in Customer Service
USP
Commitment to help the weaker section of society
STP
Segment
Individual and industry banking especially in Punjab
Target Group
All age and earning groups
Positioning
Complete Banking solutions
SWOT Analysis
1. Schemes for rural sector 2. Tie-ups with Auto sector firms like TATA Motors and Maruti 3. Active in various Government schemes facilitation Strength 4. Has around 1000 branches across India and 400 branches in India
1. Less penetration in the urban areas Weakness 2. Inadequate advertising and branding as compared to other banks
1. Small scale business banking across India 2. Expansion in other countries for international banking Opportunity 3. Installation of more ATM’s and better customers services
1. Economic crisis and economic fluctuations 2. Highly competitive environment Threats 3. Stringent Banking Norms by the RBI and the Govts
Competition
1. Indian bank 2. Andhra Bank Competitors 3. Canara bank
4. SBI 5. Allahabad bank 6. IDBI
doc_300458816.docx
SWOT ANALYSIS OF PUNJAB AND SINDH BANK
Punjab and Sind Bank
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
To strive to achieve excellence in Customer Service
USP
Commitment to help the weaker section of society
STP
Segment
Individual and industry banking especially in Punjab
Target Group
All age and earning groups
Positioning
Complete Banking solutions
SWOT Analysis
1. Schemes for rural sector 2. Tie-ups with Auto sector firms like TATA Motors and Maruti 3. Active in various Government schemes facilitation Strength 4. Has around 1000 branches across India and 400 branches in India
1. Less penetration in the urban areas Weakness 2. Inadequate advertising and branding as compared to other banks
1. Small scale business banking across India 2. Expansion in other countries for international banking Opportunity 3. Installation of more ATM’s and better customers services
1. Economic crisis and economic fluctuations 2. Highly competitive environment Threats 3. Stringent Banking Norms by the RBI and the Govts
Competition
1. Indian bank 2. Andhra Bank Competitors 3. Canara bank
4. SBI 5. Allahabad bank 6. IDBI
doc_300458816.docx