Description
SWOT ANALYSIS OF PUBLIC BANK
Public Bank (Malaysia)
Parent Company
Public Bank
Category
Banking
Sector
Retail and Islamic banking
Tagline/ Slogan
Excellence & beyond
USP
A customer caring bank
STP
Segment
Retail Banking
Target Group
Home Loans, Auto Loans and SMEs
To sustain the position of being the most efficient, profitable and Positioning respected premier financial institution in Malaysia.
SWOT Analysis
1. One of the top 3 banking group in Malaysia by asset size 2. Public Bank Group serves the financial needs of over eight million customers from all walks of life in Malaysia and in other countries in which the Group operates 3. Unbroken profit track record of the Group 4. Leader in residential mortgages, passenger vehicle financing and Strength commercial property financing in Malaysia
1. Only a regional player and limited global presence Weakness 2. Need more branches as the reach is scarce compared to leading banks
1. Overseas Operations and collaborations 2. Business diversifications like Insurance and Mutual funds Opportunity 3. New business specific products for Small and medium scale enterprises
1. Increasing competition in home mortgages will inevitably result in some compression of the net interest margin 2. Sovereign Debt crisis in the Euro Zone Threats 3. Higher capital requirements under Basel III
Competition
1. AMMB Holdings Berhad 2. Bank Muamalat Malaysia Berhad Competitors 3. Bank Pembangunan Malaysia Berhad
doc_444571044.docx
SWOT ANALYSIS OF PUBLIC BANK
Public Bank (Malaysia)
Parent Company
Public Bank
Category
Banking
Sector
Retail and Islamic banking
Tagline/ Slogan
Excellence & beyond
USP
A customer caring bank
STP
Segment
Retail Banking
Target Group
Home Loans, Auto Loans and SMEs
To sustain the position of being the most efficient, profitable and Positioning respected premier financial institution in Malaysia.
SWOT Analysis
1. One of the top 3 banking group in Malaysia by asset size 2. Public Bank Group serves the financial needs of over eight million customers from all walks of life in Malaysia and in other countries in which the Group operates 3. Unbroken profit track record of the Group 4. Leader in residential mortgages, passenger vehicle financing and Strength commercial property financing in Malaysia
1. Only a regional player and limited global presence Weakness 2. Need more branches as the reach is scarce compared to leading banks
1. Overseas Operations and collaborations 2. Business diversifications like Insurance and Mutual funds Opportunity 3. New business specific products for Small and medium scale enterprises
1. Increasing competition in home mortgages will inevitably result in some compression of the net interest margin 2. Sovereign Debt crisis in the Euro Zone Threats 3. Higher capital requirements under Basel III
Competition
1. AMMB Holdings Berhad 2. Bank Muamalat Malaysia Berhad Competitors 3. Bank Pembangunan Malaysia Berhad
doc_444571044.docx