Description
SWOT ANALYSIS OF PRINCIPAL FINANCIAL

Principal Financial

Parent Company

Principal Financial Group

Category

Investment Services

Sector

Banking and Financial Services

Helping individuals, families and businesses with their financial goals Tagline/ Slogan since 1879

USP

A solid experienced company to trust in difficult times

STP

Segment

Insurance, Retirement solutions and asset management

Target Group

Small and medium sized businesses, individuals and institutional clients

Positioning

Positioned to provide solutions with the experience and longevity

SWOT Analysis

1. Global presence with operations in Asia, Europe, Latin America ,US 2. Huge customer base of approx 20 million worldwide 3. Strong capital and liquidity position to protect from adverse market developments 4. Broad business segments are helping the group to reduce volatility in revenue 5. Strong financial strength ratings from all major rating agencies Strength 6. Good sales and earnings track record, lower credit risk profile

1.Lacks scale to compete with large players in its markets 2.The group is not able to penetrate into large corporate client retirement and savings markets Weakness 3. Significant exposure to illiquid assets

1.Escalation of income protection goals and needs of the retiring babyboomers likely to increase the demand for pension and retirement products 2.M&A to boost long term growth 3. Positive outlook in the global asset management and custody bank Opportunity sector

1. Regulatory changes could affect financial strength and performance 2.Uncertain capital and credit market conditions may affect the ability to Threats meet liquidity needs, access to capital and cost of capital

Competition

1.Alainz AG 2.AXA Competitors 3.ING Groep N.V



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