Description
SWOT ANALYSIS OF POHJOLA BANK
Pohjola Bank
Parent Company
Pohjola Group
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
If your business is international, we also make it local
USP
Promotes the prosperity, security and well-being of its customers.
STP
For anyone who is looking for Financing and financial management Segment solutions.
Target Group
Corporate and Institutional investors
Focusing on profitability and an increase in company value, Pohjola Group is committed to strong capitalisation and a shareholderfriendly dividend Positioning policy.
SWOT Analysis
1. Pohjola is the leading financial services group in Finland with over 4 million customers. 2. Pohjola provides its corporate and institutional customers with a diverse range of banking, non-life insurance and asset management services 3. It ranks among the top corporate lenders in Finland. 4. Provides its domestic customers with a diverse range of financial, investment and payment transfer solutions, also at international level 5. Domestic franchise model is a great value 6. Strong capitalization Strength 8. Pohjola has approximately 34,000 holders of Series A shares.
1. Geographic concentration in Finland only 2. Restrictions due to compliance of EU norms sometimes affect operations Weakness 3. Weaker cost efficiency as compared to leading global banks
1. Opportunities in the bond market like Index linked bond in the equity Opportunity market. 2. Expansion into European countries through tie-ups
3. Acquisition of smaller financial services and banks
1. The Euro zone crisis has impacted all countries. 2. Competition from leading international banks entering the market 3. Bank's relatively concentrated exposure to the commercial real estate Threats sector in Finland.
Competition
1. Citibank 2. Skandinaviska Enskilda Banken 3. Swedbank 4. Deutsche Bank 5. Danske Bank 6. Nordea Bank Finland Competitors 7. Sampo Bank
doc_576844909.docx
SWOT ANALYSIS OF POHJOLA BANK
Pohjola Bank
Parent Company
Pohjola Group
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
If your business is international, we also make it local
USP
Promotes the prosperity, security and well-being of its customers.
STP
For anyone who is looking for Financing and financial management Segment solutions.
Target Group
Corporate and Institutional investors
Focusing on profitability and an increase in company value, Pohjola Group is committed to strong capitalisation and a shareholderfriendly dividend Positioning policy.
SWOT Analysis
1. Pohjola is the leading financial services group in Finland with over 4 million customers. 2. Pohjola provides its corporate and institutional customers with a diverse range of banking, non-life insurance and asset management services 3. It ranks among the top corporate lenders in Finland. 4. Provides its domestic customers with a diverse range of financial, investment and payment transfer solutions, also at international level 5. Domestic franchise model is a great value 6. Strong capitalization Strength 8. Pohjola has approximately 34,000 holders of Series A shares.
1. Geographic concentration in Finland only 2. Restrictions due to compliance of EU norms sometimes affect operations Weakness 3. Weaker cost efficiency as compared to leading global banks
1. Opportunities in the bond market like Index linked bond in the equity Opportunity market. 2. Expansion into European countries through tie-ups
3. Acquisition of smaller financial services and banks
1. The Euro zone crisis has impacted all countries. 2. Competition from leading international banks entering the market 3. Bank's relatively concentrated exposure to the commercial real estate Threats sector in Finland.
Competition
1. Citibank 2. Skandinaviska Enskilda Banken 3. Swedbank 4. Deutsche Bank 5. Danske Bank 6. Nordea Bank Finland Competitors 7. Sampo Bank
doc_576844909.docx