Description
SWOT ANALYSIS OF OTP BANK
OTP Bank
Parent Company
OTP Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Trusting each other
Biggest commercial bank in Hungary, operating in Central and Eastern USP Europe
STP
Segment
Retail, Corporate and Private banking
Target Group
Individuals, HNIs and enterprises in need of financial services
Positioning
The most efficient, retail-focused universal bank
SWOT Analysis
1. Universal financial services through several subsidiaries 2. Biggest commercial bank in Hungary 3. More than 13 million customers 4. It has Around 1500 branches 5. Global Presence in 9 countries Strength 6. Strong financial and brand position
1.Strong competition means limited market share 2. Recent rating cuts by various agencies 3.Characterized by dispersed ownership of mostly private and Weakness institutional (financial) investors
1. Further international expansion Opportunity 2. Acquisition of banks in the region
1. Political conditions in Hungary 2. Relations with other countries Threats 3. Intense competition in the region
Competition
1. MKB 2. K & H 3.Erste Bank 4. CIB 5. Raiffeisen 6. Unicredit Bank 7. Budapest Bank Competitors 8. FHB Mortgage Bank
doc_143240200.docx
SWOT ANALYSIS OF OTP BANK
OTP Bank
Parent Company
OTP Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Trusting each other
Biggest commercial bank in Hungary, operating in Central and Eastern USP Europe
STP
Segment
Retail, Corporate and Private banking
Target Group
Individuals, HNIs and enterprises in need of financial services
Positioning
The most efficient, retail-focused universal bank
SWOT Analysis
1. Universal financial services through several subsidiaries 2. Biggest commercial bank in Hungary 3. More than 13 million customers 4. It has Around 1500 branches 5. Global Presence in 9 countries Strength 6. Strong financial and brand position
1.Strong competition means limited market share 2. Recent rating cuts by various agencies 3.Characterized by dispersed ownership of mostly private and Weakness institutional (financial) investors
1. Further international expansion Opportunity 2. Acquisition of banks in the region
1. Political conditions in Hungary 2. Relations with other countries Threats 3. Intense competition in the region
Competition
1. MKB 2. K & H 3.Erste Bank 4. CIB 5. Raiffeisen 6. Unicredit Bank 7. Budapest Bank Competitors 8. FHB Mortgage Bank
doc_143240200.docx