Description
SWOT ANALYSIS OF NYSE EURONEXT

NYSE Euronext

Parent Company

NYSE Euronext

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Powering the exchanging world

Offerings such as cash equities, futures, options, exchange-traded products (ETPs), bonds, market data, and commercial technology USP solutions

STP

Segment

Individual and institutional investors

Target Group

Individual and institutional investors interested in investing in securities

Positioning

Only exchange operator in the S&P 100 index.

SWOT Analysis

1. Wider reach: Spanning multiple asset classes and six countries. 2. Array of offerings: Company's exchanges include the New York Stock Exchange, Liffe, Euronext and NYSE Arca. 3. Manages the leading European derivatives exchange by value of trading. 4. Diversity in offerings: More than 8,000 listed issues (which includes 90% of the Dow Jones Industrial Average and 80% of the S&P 500). 5. Inorganic growth through strategic acquisitions 6. NYSE Euronext's brand marketing, including advertising, marketing communications, event management, and market research 7. NYSE magazine provides information and has high popularity amongst Strength investors

1. Contagion effects of financial crisis in the European NYSE Euronext markets. 2. Contingent on volatile market 3. Challenge of monitoring the listed companies as their number grows on Weakness a gigantic scale

1. Geographic diversification through mergers and acquisitions. 2. Scope of listing large global organization and reaping active customer Opportunity involvement through healthy stock performance.

1. Blocking of the Deutsche Boerse merger by EU turning to be a roadblock in expansion. 2. Sensetive to cascading effect of global economy. Threats 3. Tough competition from global players.

Competition

1. Mercado Integrado Latinoamericano (Mila) 2. BATS Global Markets 3. BM&F Bovespa 4. Bolsas and Mercados 5.Tokyo Stock Exchange 6.London Stock Exchange 7.Deutsche Borse Competitors 8.Australian Stock Exchange



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