Description
SWOT ANALYSIS OF NORTHERN TRUST
Northern Trust
Parent Company
Northern Trust Corporation
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
What really matters
USP
Top 50 Safest Global Banks
STP
Segment
Segmentation is done on the basis of income
Target Group
Affluent individuals and large institutions
leading provider of asset servicing, asset management, fiduciary, and Positioning banking solutions
SWOT Analysis
1. Developed a strong reputation of safety and has a vast client base 2. Oldest back of Chicago and has a reputation as an institution which is dependable 3. Has a conservative portfolio of assets which reduces the percentage of risky assets 4. Strong leadership team by attracting new talent and transforming existing leaders into new roles Strength 5. Has over 13000 employees in over 17 countries
1. Lack of Client Diversity as it caters mainly to the needs of wealthy individuals and corporations 2. Participation in TARP exposes the firm to scrutiny from the government and as well as the public. Weakness 3. Involved in lawsuits regarding its securities lending programs
1. There is a scope for expansion as it is not present in all the domestic markets 2. Retirement of baby boomer population will require more investment services 3. Small financial institutions can be acquired to gain access to untapped Opportunity markets
1. The potential default of any troubled European country may cause tremendous losses for all the banks present worldwide 2. More losses can be incurred if the US real estate prices fall 3. Increase in regulation after the 2008 crisis can lead to less returns as Threats the banks are not allowed to involve in high risk portfolios
Competition
1. JPMorgan Chase 2. State Street Corporation Competitors 3. The Bank of New York Mellon Corporation
doc_986549260.docx
SWOT ANALYSIS OF NORTHERN TRUST
Northern Trust
Parent Company
Northern Trust Corporation
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
What really matters
USP
Top 50 Safest Global Banks
STP
Segment
Segmentation is done on the basis of income
Target Group
Affluent individuals and large institutions
leading provider of asset servicing, asset management, fiduciary, and Positioning banking solutions
SWOT Analysis
1. Developed a strong reputation of safety and has a vast client base 2. Oldest back of Chicago and has a reputation as an institution which is dependable 3. Has a conservative portfolio of assets which reduces the percentage of risky assets 4. Strong leadership team by attracting new talent and transforming existing leaders into new roles Strength 5. Has over 13000 employees in over 17 countries
1. Lack of Client Diversity as it caters mainly to the needs of wealthy individuals and corporations 2. Participation in TARP exposes the firm to scrutiny from the government and as well as the public. Weakness 3. Involved in lawsuits regarding its securities lending programs
1. There is a scope for expansion as it is not present in all the domestic markets 2. Retirement of baby boomer population will require more investment services 3. Small financial institutions can be acquired to gain access to untapped Opportunity markets
1. The potential default of any troubled European country may cause tremendous losses for all the banks present worldwide 2. More losses can be incurred if the US real estate prices fall 3. Increase in regulation after the 2008 crisis can lead to less returns as Threats the banks are not allowed to involve in high risk portfolios
Competition
1. JPMorgan Chase 2. State Street Corporation Competitors 3. The Bank of New York Mellon Corporation
doc_986549260.docx