Description
SWOT ANALYSIS OF NEWYORK LIFE INSURANCE
New York Life Insurance
Parent Company
New York Life Insurance Company (NYLIC)
Category
Life and Health Insurance
Sector
Financial Institutions
Tagline/ Slogan
The company you keep
Max New York life insurance provides life insurance solutions, children's USP plan and retirement solution
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A company that believes in uilding relationships with customers
SWOT Analysis
1.Strong brand name and good financial position 2.Major life-insurance provider Strength 3.Stable and growing revenue
1.Direct access to equity-capital lacking 2.Lacking extensive global services Weakness 3.Limited global operations as compared to competitors
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Asset management sector Opportunity 4.New emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Increase in insurance frauds Threats 3.Stiff competition in the market
Competition
1.AIG Competitors 2.AON 3.Allianz
4.AXA Group 5. Delphi Financial Group 6.MetLife 7.Allstate
doc_484974265.docx
SWOT ANALYSIS OF NEWYORK LIFE INSURANCE
New York Life Insurance
Parent Company
New York Life Insurance Company (NYLIC)
Category
Life and Health Insurance
Sector
Financial Institutions
Tagline/ Slogan
The company you keep
Max New York life insurance provides life insurance solutions, children's USP plan and retirement solution
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A company that believes in uilding relationships with customers
SWOT Analysis
1.Strong brand name and good financial position 2.Major life-insurance provider Strength 3.Stable and growing revenue
1.Direct access to equity-capital lacking 2.Lacking extensive global services Weakness 3.Limited global operations as compared to competitors
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Asset management sector Opportunity 4.New emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Increase in insurance frauds Threats 3.Stiff competition in the market
Competition
1.AIG Competitors 2.AON 3.Allianz
4.AXA Group 5. Delphi Financial Group 6.MetLife 7.Allstate
doc_484974265.docx