Description
SWOT ANALYSIS OF NATIONAL WESTMINSTER BANK
NatWest (National Westminster Bank)
Parent Company
Royal Bank of Scotland Group
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Helpful Banking
USP
NatWest is the largest retail and commercial bank in the UK
STP
Segment
Business and Private Banking
Target Group
Enterprises and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Diversified Banking Solutions 2. State of art I.T infrastructure 3. Customer Satisfaction is the focus of all functions 4. Aggressive Marketing and brand presence 5. NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain 6. Has over 7 million customers and 850,000 small business accounts Strength 7. NatWest was associated in sponsoring major sports events
1. Controversies related to internal audits damaged brand Image Weakness 2. Less global penetration
1. Growing Forex market Opportunity 2. Expansion in emerging economies
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Stringent Govt policies and fluctuating financial markets
Competition
1. Credit Suisse Bank 2. Barclays Bank Competitors 3. Standard Chartered
doc_449037485.docx
SWOT ANALYSIS OF NATIONAL WESTMINSTER BANK
NatWest (National Westminster Bank)
Parent Company
Royal Bank of Scotland Group
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Helpful Banking
USP
NatWest is the largest retail and commercial bank in the UK
STP
Segment
Business and Private Banking
Target Group
Enterprises and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Diversified Banking Solutions 2. State of art I.T infrastructure 3. Customer Satisfaction is the focus of all functions 4. Aggressive Marketing and brand presence 5. NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain 6. Has over 7 million customers and 850,000 small business accounts Strength 7. NatWest was associated in sponsoring major sports events
1. Controversies related to internal audits damaged brand Image Weakness 2. Less global penetration
1. Growing Forex market Opportunity 2. Expansion in emerging economies
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Stringent Govt policies and fluctuating financial markets
Competition
1. Credit Suisse Bank 2. Barclays Bank Competitors 3. Standard Chartered
doc_449037485.docx