Description
SWOT ANALYSIS OF NATIONAL BANK OF CANADA
National Bank of Canada
Parent Company
National Bank Financial Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
National Bank, committed to your community; Saving is childs play
USP
Bank offering services with emphasis on customer satisfaction
STP
Segment
Institutional and individual clients
Private individuals, SME’s ,Public sector organizations, Non – profit Target Group organizations, agri businesses in need of financing and banking services
Positioning
An integrated financial group with focus on social and economic growth
SWOT Analysis
1. Leading bank in Quebec in Canada 2. Bank is on the list of 50 Best Employers in Canada for 2012 3. One of the strongest banks in North America 4. Bank specializes in Agricultural financing Strength 5. More than 20,000 employees form the strong workforce
1. Not much presence in other parts of Canada apart from Quebec 2. Lags in terms of number of branches when compared with Big 5 Weakness Canadian banks
1. High opportunity to grow in other parts of Canada to compete with Big 5 Canadian banks 2.Scope to improve business offerings apart from retail banking 3.High opportunity to grow in markets outside North America through Opportunity acquisitions
1. Interest rate policy changes likely to hurt the performance of the bank Threats 2. Regulatory restrictions affecting the business operations
Competition
1. Royal Bank of Canada 2. TD Bank 3. Scotiabank 4. Bank of Montreal Competitors 5. CIBC
doc_649654267.docx
SWOT ANALYSIS OF NATIONAL BANK OF CANADA
National Bank of Canada
Parent Company
National Bank Financial Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
National Bank, committed to your community; Saving is childs play
USP
Bank offering services with emphasis on customer satisfaction
STP
Segment
Institutional and individual clients
Private individuals, SME’s ,Public sector organizations, Non – profit Target Group organizations, agri businesses in need of financing and banking services
Positioning
An integrated financial group with focus on social and economic growth
SWOT Analysis
1. Leading bank in Quebec in Canada 2. Bank is on the list of 50 Best Employers in Canada for 2012 3. One of the strongest banks in North America 4. Bank specializes in Agricultural financing Strength 5. More than 20,000 employees form the strong workforce
1. Not much presence in other parts of Canada apart from Quebec 2. Lags in terms of number of branches when compared with Big 5 Weakness Canadian banks
1. High opportunity to grow in other parts of Canada to compete with Big 5 Canadian banks 2.Scope to improve business offerings apart from retail banking 3.High opportunity to grow in markets outside North America through Opportunity acquisitions
1. Interest rate policy changes likely to hurt the performance of the bank Threats 2. Regulatory restrictions affecting the business operations
Competition
1. Royal Bank of Canada 2. TD Bank 3. Scotiabank 4. Bank of Montreal Competitors 5. CIBC
doc_649654267.docx