Description
SWOT ANALYSIS OF NATIONAL BANK OF BELGIUM
National Bank of Belgium
Parent Company
Banque Nat de Belgique (National Bank of Belgium)
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
One of the reputed banks across Europe
STP
Segment
Enterprises and individuals
Target Group
Enterprises and individuals looking to raise/deposit capital
Positioning
Pioneer bank of Belgium
SWOT Analysis
1. Played an active part in the definition and implementation of the Eurosystem’s monetary policy. 2. Wide brand presence: From library to museum the bank has wider brand presence. 3. Government backing: as half the NBB stock is freely traded on Euronext Brussels, the other half of the shares are owned by the Belgian government. 4. Esteemed position: The banknotes and coins of Belgium are issued by National Bank 5. Has important duties like circulation and analysis of economic and Strength financial information, & stability of the Belgian sector
1. Increased government intervention due to government ownership of half of organization’s stake Weakness 2. Dependent on volatile financial market for revenues
1. Organic growth through increased offerings 2. Inorganic growth through partnerships and acquisitions Opportunity 3. Chance to be the pioneer in Europe
1. Hovering Eurozone crisis 2.Prone to legislative changes. Threats 3. Increased competition from global players
Competition
1. KBC bank 2. BNP Paribas 3.AXA bank Competitors 4. Dexia N.V./S.A.
doc_432414718.docx
SWOT ANALYSIS OF NATIONAL BANK OF BELGIUM
National Bank of Belgium
Parent Company
Banque Nat de Belgique (National Bank of Belgium)
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
One of the reputed banks across Europe
STP
Segment
Enterprises and individuals
Target Group
Enterprises and individuals looking to raise/deposit capital
Positioning
Pioneer bank of Belgium
SWOT Analysis
1. Played an active part in the definition and implementation of the Eurosystem’s monetary policy. 2. Wide brand presence: From library to museum the bank has wider brand presence. 3. Government backing: as half the NBB stock is freely traded on Euronext Brussels, the other half of the shares are owned by the Belgian government. 4. Esteemed position: The banknotes and coins of Belgium are issued by National Bank 5. Has important duties like circulation and analysis of economic and Strength financial information, & stability of the Belgian sector
1. Increased government intervention due to government ownership of half of organization’s stake Weakness 2. Dependent on volatile financial market for revenues
1. Organic growth through increased offerings 2. Inorganic growth through partnerships and acquisitions Opportunity 3. Chance to be the pioneer in Europe
1. Hovering Eurozone crisis 2.Prone to legislative changes. Threats 3. Increased competition from global players
Competition
1. KBC bank 2. BNP Paribas 3.AXA bank Competitors 4. Dexia N.V./S.A.
doc_432414718.docx