Description
SWOT ANALYSIS OF METLIFE
MetLife
Parent Company
Metropolitan Life Insurance Company
Category
Health and Life Insurance
Sector
Financial Institutions
Tagline/ Slogan
Have You Met Life Today; For the if in life; Get Met. It pays
MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, USP Saving Plans and Healthcare Plans
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A company which manages your wealth in every phase of life
SWOT Analysis
1.Strong brand name and good financial position 2.Major player in insurance sector 3.Varied range of services and products 4.Has its presence in 60 countries with a customer base of 90 million Strength 5.Over 65,000 employees
1.Over-dependence on US Weakness 2.Lacking in global recognition as compared to competitors
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acquisitions and JVs Opportunity 4.New Emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Natural disasters 3.US financial service sector Threats 4.Other competitors in the industry
Competition
1.AIG 2.AON 3.Allianz 4.AXA Group 5. Delphi Financial Group 6.Allstate Competitors 7.New York Life Insurance
doc_361780532.docx
SWOT ANALYSIS OF METLIFE
MetLife
Parent Company
Metropolitan Life Insurance Company
Category
Health and Life Insurance
Sector
Financial Institutions
Tagline/ Slogan
Have You Met Life Today; For the if in life; Get Met. It pays
MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, USP Saving Plans and Healthcare Plans
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A company which manages your wealth in every phase of life
SWOT Analysis
1.Strong brand name and good financial position 2.Major player in insurance sector 3.Varied range of services and products 4.Has its presence in 60 countries with a customer base of 90 million Strength 5.Over 65,000 employees
1.Over-dependence on US Weakness 2.Lacking in global recognition as compared to competitors
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acquisitions and JVs Opportunity 4.New Emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Natural disasters 3.US financial service sector Threats 4.Other competitors in the industry
Competition
1.AIG 2.AON 3.Allianz 4.AXA Group 5. Delphi Financial Group 6.Allstate Competitors 7.New York Life Insurance
doc_361780532.docx