Description
SWOT ANALYSIS OF MANULIFE FINANCIAL
ManuLife Financial
Parent Company
ManuLife Financial Corporation
Category
Healthcare
Sector
Life insurance
Tagline/ Slogan
For your future
Strong, reliable, trustworthy and forward-thinking solutions for their USP most significant financial decisions
STP
Segment
Insurance and financial services provider
Group life and health insurance, reinsurance solutions, casualty Target Group retrocession
Providing strong, reliable, trustworthy and forward-thinking solutions Positioning for our clients’ most significant financial decisions
SWOT Analysis
1. Largest life insurance company in the world when measure by market capitalization 2. Worldwide sponsor of summer Olympics – positive brand associations 3. Operations in Asia, Canada and the United States 4. De centralized method of operations – local brands are effective and strong Strength 5. Strong brand image and market reputation
1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises 2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries Weakness 3. Limited online presence
1.Geographical expansion – Europe market can be penetrated 2.Market penetration in Asian growth markets Opportunity 3.Increased customer service, performance , client satisfaction
Threats
1.Issues of bad debt and risky investments
2.Financial services industry are plagued by cases of fraud 3.Financial services industry are hugely dependent on economic cycles and government regulations
Competition
1.MetLife Inc 2.Sun Life Financial Competitors 3.ING Groep N.V
doc_155769992.docx
SWOT ANALYSIS OF MANULIFE FINANCIAL
ManuLife Financial
Parent Company
ManuLife Financial Corporation
Category
Healthcare
Sector
Life insurance
Tagline/ Slogan
For your future
Strong, reliable, trustworthy and forward-thinking solutions for their USP most significant financial decisions
STP
Segment
Insurance and financial services provider
Group life and health insurance, reinsurance solutions, casualty Target Group retrocession
Providing strong, reliable, trustworthy and forward-thinking solutions Positioning for our clients’ most significant financial decisions
SWOT Analysis
1. Largest life insurance company in the world when measure by market capitalization 2. Worldwide sponsor of summer Olympics – positive brand associations 3. Operations in Asia, Canada and the United States 4. De centralized method of operations – local brands are effective and strong Strength 5. Strong brand image and market reputation
1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises 2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries Weakness 3. Limited online presence
1.Geographical expansion – Europe market can be penetrated 2.Market penetration in Asian growth markets Opportunity 3.Increased customer service, performance , client satisfaction
Threats
1.Issues of bad debt and risky investments
2.Financial services industry are plagued by cases of fraud 3.Financial services industry are hugely dependent on economic cycles and government regulations
Competition
1.MetLife Inc 2.Sun Life Financial Competitors 3.ING Groep N.V
doc_155769992.docx