Description
SWOT ANALYSIS OF KARNATAKA BANK
Karnataka Bank
Parent Company
Karnataka Bank
Category
Banking and Financial Services
Sector
Banking and finance
Tagline/ Slogan
Your family bank across India
USP
Customer centric services
STP
Segment
Individual and Industry banking
Target Group
Urban Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Over 470 branches across 20 states and 2 Union Territories 2. Emphasis on customer satisfaction 3. Has over 5844 employees and 4.84 million customers, including farmers and artisans in villages and small towns throughout the country 4. Quick Remit, a facility to make money transfer easy for NonStrength Resident Indians living in Canada, USA and the UK
1. Less reach across country in terms of ATM’s, branches as compared to bigger banks Weakness 2. Brand visibility is less due to lack of advertising
1. International banking in areas with good pockets of Indian population Opportunity 2. Rural banking and more services for the rural areas
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Union Bank of India 3. Federal bank 4. Dhanalakshmi Bank 5. Lakshmi vilas Bank Competitors 6. Karur Vysya Bank .
doc_315898829.docx
SWOT ANALYSIS OF KARNATAKA BANK
Karnataka Bank
Parent Company
Karnataka Bank
Category
Banking and Financial Services
Sector
Banking and finance
Tagline/ Slogan
Your family bank across India
USP
Customer centric services
STP
Segment
Individual and Industry banking
Target Group
Urban Sector
Positioning
Complete Banking solutions
SWOT Analysis
1. Over 470 branches across 20 states and 2 Union Territories 2. Emphasis on customer satisfaction 3. Has over 5844 employees and 4.84 million customers, including farmers and artisans in villages and small towns throughout the country 4. Quick Remit, a facility to make money transfer easy for NonStrength Resident Indians living in Canada, USA and the UK
1. Less reach across country in terms of ATM’s, branches as compared to bigger banks Weakness 2. Brand visibility is less due to lack of advertising
1. International banking in areas with good pockets of Indian population Opportunity 2. Rural banking and more services for the rural areas
1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
1. Indian bank 2. Union Bank of India 3. Federal bank 4. Dhanalakshmi Bank 5. Lakshmi vilas Bank Competitors 6. Karur Vysya Bank .
doc_315898829.docx