Description
SWOT ANALYSIS OF KARNATAKA BANK

Karnataka Bank

Parent Company

Karnataka Bank

Category

Banking and Financial Services

Sector

Banking and finance

Tagline/ Slogan

Your family bank across India

USP

Customer centric services

STP

Segment

Individual and Industry banking

Target Group

Urban Sector

Positioning

Complete Banking solutions

SWOT Analysis

1. Over 470 branches across 20 states and 2 Union Territories 2. Emphasis on customer satisfaction 3. Has over 5844 employees and 4.84 million customers, including farmers and artisans in villages and small towns throughout the country 4. Quick Remit, a facility to make money transfer easy for NonStrength Resident Indians living in Canada, USA and the UK

1. Less reach across country in terms of ATM’s, branches as compared to bigger banks Weakness 2. Brand visibility is less due to lack of advertising

1. International banking in areas with good pockets of Indian population Opportunity 2. Rural banking and more services for the rural areas

1. Economic slowdown 2. Highly competitive environment Threats 3. Stringent Banking Norms

Competition

1. Indian bank 2. Union Bank of India 3. Federal bank 4. Dhanalakshmi Bank 5. Lakshmi vilas Bank Competitors 6. Karur Vysya Bank .



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