Description
SWOT ANALYSIS OF JP MORGAN & CHASE
JP Morgan & Chase
Parent Company
JPMorgan Chase & Co.
Category
Financial Services
Sector
Financial Institutions
Tagline/ Slogan
The right relationship is everything
JPMorgan Chase & Co. is an American multinational banking USP corporation of securities, investments and retail
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An institution which builds relations with its customers
SWOT Analysis
1.Strong brand name and good financial position 2.Global presence and employs over 250,000 around the world 3.Excellent services for customers through extensive retail network 4.Good brand visibility in the B2B segment Strength 5.Largest bank in US in terms of sales, market value, assets and profits
1.Overdependence on USA 2.Stiff competition from other financial service providers Weakness 3.Fluctuating markets result in instability
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Investments across the world Opportunity 4. Commercial banking, and JVs
1.Changing govt regulations and financial crisis like recessions Threats 2.Unstable mortgage market
Competition
Competitors
1. ING Group
2. Prudential Financial 3. Wells Fargo
doc_243189556.docx
SWOT ANALYSIS OF JP MORGAN & CHASE
JP Morgan & Chase
Parent Company
JPMorgan Chase & Co.
Category
Financial Services
Sector
Financial Institutions
Tagline/ Slogan
The right relationship is everything
JPMorgan Chase & Co. is an American multinational banking USP corporation of securities, investments and retail
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An institution which builds relations with its customers
SWOT Analysis
1.Strong brand name and good financial position 2.Global presence and employs over 250,000 around the world 3.Excellent services for customers through extensive retail network 4.Good brand visibility in the B2B segment Strength 5.Largest bank in US in terms of sales, market value, assets and profits
1.Overdependence on USA 2.Stiff competition from other financial service providers Weakness 3.Fluctuating markets result in instability
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Investments across the world Opportunity 4. Commercial banking, and JVs
1.Changing govt regulations and financial crisis like recessions Threats 2.Unstable mortgage market
Competition
Competitors
1. ING Group
2. Prudential Financial 3. Wells Fargo
doc_243189556.docx