Description
SWOT ANALYSIS OF JOYO BANK
Joyo Bank
Parent Company
Joyo Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Best partner bank
Relatively large among Japanese regional lenders, and operates USP branches throughout the Kant? region
STP
Segment
Consumer banking and corporate banking
Target Group
SMEs, large enterprises, individuals in Japan
Positioning
Bank with extensive network in Japan
SWOT Analysis
1. Huge asset base with strong financial position 2. Strong employee base of 3500+ employees 3. Nearly 150 branches in Japan Strength 4. It is a member Regional Banks Association of Japan
1. Not as technologically advanced as market leaders 2. Recovery from the effect of natural disaster is a concern Weakness 3. Increasing ratio of NPAs
1. International expansion in Singapore and other countries 2. Acquisition of sick banks in Japan Opportunity 3. More penetration domestically to increase stronghold
1. Contracting economy of Japan 2. NPAs is a big concern in present and future as well Threats 3. Presence and expansion of international banks
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Société Générale Competitors 7. Shinsei Bank
doc_508538698.docx
SWOT ANALYSIS OF JOYO BANK
Joyo Bank
Parent Company
Joyo Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Best partner bank
Relatively large among Japanese regional lenders, and operates USP branches throughout the Kant? region
STP
Segment
Consumer banking and corporate banking
Target Group
SMEs, large enterprises, individuals in Japan
Positioning
Bank with extensive network in Japan
SWOT Analysis
1. Huge asset base with strong financial position 2. Strong employee base of 3500+ employees 3. Nearly 150 branches in Japan Strength 4. It is a member Regional Banks Association of Japan
1. Not as technologically advanced as market leaders 2. Recovery from the effect of natural disaster is a concern Weakness 3. Increasing ratio of NPAs
1. International expansion in Singapore and other countries 2. Acquisition of sick banks in Japan Opportunity 3. More penetration domestically to increase stronghold
1. Contracting economy of Japan 2. NPAs is a big concern in present and future as well Threats 3. Presence and expansion of international banks
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Société Générale Competitors 7. Shinsei Bank
doc_508538698.docx