Description
SWOT ANALYSIS OF JAPAN CREDIT BUREAU
Japan Credit Bureau
Parent Company
JCB Co.ltd.
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Good times start here
USP
Strong global presence
STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions
SWOT Analysis
1. Emphasis on customer satisfaction 2. Association with 3000 financial institutions worldwide 3. Acceptance in more than 20 countries with over 69 million customers 4. Has over 2500 branches and over 2700 employees 5. Accepted at about 16.41 million associated merchants in 190 countries/territories, and supported by close ties with more than 350 Strength financial institutions around the world
1. High exposure to risk and fraud cases 2. Litigation risks Weakness 3. Lack of global presence as compared to VISA or Mastercard
1. Cashless economies especially the emerging markets Opportunity 2. Digital currency
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
Competitors
1. Mastercard
2. Visa
doc_399955820.docx
SWOT ANALYSIS OF JAPAN CREDIT BUREAU
Japan Credit Bureau
Parent Company
JCB Co.ltd.
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Good times start here
USP
Strong global presence
STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions
SWOT Analysis
1. Emphasis on customer satisfaction 2. Association with 3000 financial institutions worldwide 3. Acceptance in more than 20 countries with over 69 million customers 4. Has over 2500 branches and over 2700 employees 5. Accepted at about 16.41 million associated merchants in 190 countries/territories, and supported by close ties with more than 350 Strength financial institutions around the world
1. High exposure to risk and fraud cases 2. Litigation risks Weakness 3. Lack of global presence as compared to VISA or Mastercard
1. Cashless economies especially the emerging markets Opportunity 2. Digital currency
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
Competitors
1. Mastercard
2. Visa
doc_399955820.docx