Description
SWOT ANALYSIS OF IRISH LIFE AND PERMANENT
Irish Life and Permanent
Irish Life Assurance/Irish Permanent Building Society/Trustee Parent Company Savings Bank
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
More options for your future
USP
Ireland’s largest life assurance company
STP
Segment
Enterprise and individuals interested in financial services
Enterprise and individuals looking for investing in insurance, managing Target Group their wealth and retail banking
Institution specializing in life and pensions, asset management and Positioning retail banking.
SWOT Analysis
1. Strong market positions in life and pensions, asset management and retail banking 2. Backing of government: The government has 99 percent stake in the company 3. Balanced distribution network: Products and services are distributed through a wide range of channels including bank branches, independent intermediaries and brokers, the Irish Life sales-force and directly to customers. Strength 4. Has a wide presence in UK and has a workforce of over 5,000
1. Risk of suffering from political intervention, as government is the owner 2. Dependent on volatile market: The financial market is always filled with uncertainties and speculation introduces contingency Weakness 3.Limited global presence compared to some other European banks
1. Geographical expansion through partnerships, mergers, acquisitions and foreign investments 2. Scope of including wide range of offerings to cater to larger Opportunity customer base
1. Limited by change in regulations and legislations 2. Intense growing competitions Threats 3. Risk of losing credit rating owing to financial crisis in Ireland
Competition
1.EBS Building Society 2.FBD Holdings 3.Irish Nationwide Building Society 4.Bank of Ireland 5.Ulster Bank 6.National Irish Bank Competitors 7.First Trust Bank
doc_674906113.docx
SWOT ANALYSIS OF IRISH LIFE AND PERMANENT
Irish Life and Permanent
Irish Life Assurance/Irish Permanent Building Society/Trustee Parent Company Savings Bank
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
More options for your future
USP
Ireland’s largest life assurance company
STP
Segment
Enterprise and individuals interested in financial services
Enterprise and individuals looking for investing in insurance, managing Target Group their wealth and retail banking
Institution specializing in life and pensions, asset management and Positioning retail banking.
SWOT Analysis
1. Strong market positions in life and pensions, asset management and retail banking 2. Backing of government: The government has 99 percent stake in the company 3. Balanced distribution network: Products and services are distributed through a wide range of channels including bank branches, independent intermediaries and brokers, the Irish Life sales-force and directly to customers. Strength 4. Has a wide presence in UK and has a workforce of over 5,000
1. Risk of suffering from political intervention, as government is the owner 2. Dependent on volatile market: The financial market is always filled with uncertainties and speculation introduces contingency Weakness 3.Limited global presence compared to some other European banks
1. Geographical expansion through partnerships, mergers, acquisitions and foreign investments 2. Scope of including wide range of offerings to cater to larger Opportunity customer base
1. Limited by change in regulations and legislations 2. Intense growing competitions Threats 3. Risk of losing credit rating owing to financial crisis in Ireland
Competition
1.EBS Building Society 2.FBD Holdings 3.Irish Nationwide Building Society 4.Bank of Ireland 5.Ulster Bank 6.National Irish Bank Competitors 7.First Trust Bank
doc_674906113.docx