Description
SWOT ANALYSIS OF ING VYSYA LIFE INSURANCE
ING Vysya Life Insurance
Parent Company
ING Insurance International B.V and Exide Industries
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
Mera Farz; Enjoy the good life
USP
It’s a JV between an International player and a strong local brand
STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Integrated approach to banking. Asset management and insurance 2. State of Art ING Direct Facility 3. International expertise of ING group 4. Spread of 230 offices across India 5. ING Vysya Bank is a premier private sector bank with over 1.5 million customers Strength 6. Serves over 1 million policy holders in India
1. Less penetration in rural areas 2. Mediocre publicity 3. Insurance companies have a poor image when it comes to payment Weakness of dues
1.Growing rural market 2. Earning Urban Youth Opportunity 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_102816558.docx
SWOT ANALYSIS OF ING VYSYA LIFE INSURANCE
ING Vysya Life Insurance
Parent Company
ING Insurance International B.V and Exide Industries
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
Mera Farz; Enjoy the good life
USP
It’s a JV between an International player and a strong local brand
STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Integrated approach to banking. Asset management and insurance 2. State of Art ING Direct Facility 3. International expertise of ING group 4. Spread of 230 offices across India 5. ING Vysya Bank is a premier private sector bank with over 1.5 million customers Strength 6. Serves over 1 million policy holders in India
1. Less penetration in rural areas 2. Mediocre publicity 3. Insurance companies have a poor image when it comes to payment Weakness of dues
1.Growing rural market 2. Earning Urban Youth Opportunity 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_102816558.docx