Description
SWOT ANALYSIS OF ING GROUP
ING Group
Parent Company
Internationale Nederlanden Groep
Category
Financial services
Sector
Financial Institutions
Tagline/ Slogan
Save your money
ING Group is a financial institution of Dutch origin offering banking, USP insurance and asset management services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A place which gives safety to an investors money
SWOT Analysis
1.Strong brand name and good financial position 2.Joint ventures across the world 3.One of the leaders in asset management services 4.Around the world it has about 100,000 employees Strength 5.Serves over 85 million clients in over 40 countries
1.Intense competition in the insurance market 2.Fluctuating profits Weakness 3.Frozen fund controversy hurt the brand image
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Growing opportunities in America Opportunity 4.Mergers and acquisitions and joit ventures
1.Changing govt regulations and financial crisis like recessions 2.Volatile market Threats 3.Natural disasters
Competition
1. JP Morgan & Chase 2. Prudential Financial Competitors 3. Wells Fargo
doc_408015395.docx
SWOT ANALYSIS OF ING GROUP
ING Group
Parent Company
Internationale Nederlanden Groep
Category
Financial services
Sector
Financial Institutions
Tagline/ Slogan
Save your money
ING Group is a financial institution of Dutch origin offering banking, USP insurance and asset management services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A place which gives safety to an investors money
SWOT Analysis
1.Strong brand name and good financial position 2.Joint ventures across the world 3.One of the leaders in asset management services 4.Around the world it has about 100,000 employees Strength 5.Serves over 85 million clients in over 40 countries
1.Intense competition in the insurance market 2.Fluctuating profits Weakness 3.Frozen fund controversy hurt the brand image
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Growing opportunities in America Opportunity 4.Mergers and acquisitions and joit ventures
1.Changing govt regulations and financial crisis like recessions 2.Volatile market Threats 3.Natural disasters
Competition
1. JP Morgan & Chase 2. Prudential Financial Competitors 3. Wells Fargo
doc_408015395.docx