Description
SWOT ANALYSIS OF INDUSTRIAL ALLIANCE INSURANCE
Industrial Alliance Insurance
Parent Company
Industrial Alliance Insurance
Category
Health care
Sector
Life Insurance
Tagline/ Slogan
-
USP
The fourth largest life and health insurance company in Canada
STP
Individual life and health insurance, individual wealth management, group life and health insurance, group savings and Segment retirement and others
Target Group
Individuals and institutional
Positioning
Offers a wide range of life and health insurance products
SWOT Analysis
1. Extremely solid company with good credit ratings 2. Good growth was generated not only in the Company’s core life insurance business but in all sectors, including new niche markets 3. excellent reputation Canada-wide for its corporate governance practices. 4. Industrial Alliance is one of the top-ranked companies in Canada 5. Good market reputation and wide variety of services offered Strength 6. Strong customer centric approach
1.Operations through subsidiaries results in lost opportunity for scale economies Weakness 2.Operations limited to Canada – Weak global reach
1.Opportunities for adding more subsidiaries to increase geographical reach 2.Wdier product portfolio designed to help become one stop financial Opportunity service institution
Threats
1.Effects of macroeconomic turmoil that persisted throughout the year 2.Need to protect against insurance frauds and bad debts
3.Economic cycles and government intervention can create significant changes to industry
Competition
1. Primerica Life Insurance Company 2. Royal Bank of Canada Competitors 3. Manulife Financial Corp
doc_909818478.docx
SWOT ANALYSIS OF INDUSTRIAL ALLIANCE INSURANCE
Industrial Alliance Insurance
Parent Company
Industrial Alliance Insurance
Category
Health care
Sector
Life Insurance
Tagline/ Slogan
-
USP
The fourth largest life and health insurance company in Canada
STP
Individual life and health insurance, individual wealth management, group life and health insurance, group savings and Segment retirement and others
Target Group
Individuals and institutional
Positioning
Offers a wide range of life and health insurance products
SWOT Analysis
1. Extremely solid company with good credit ratings 2. Good growth was generated not only in the Company’s core life insurance business but in all sectors, including new niche markets 3. excellent reputation Canada-wide for its corporate governance practices. 4. Industrial Alliance is one of the top-ranked companies in Canada 5. Good market reputation and wide variety of services offered Strength 6. Strong customer centric approach
1.Operations through subsidiaries results in lost opportunity for scale economies Weakness 2.Operations limited to Canada – Weak global reach
1.Opportunities for adding more subsidiaries to increase geographical reach 2.Wdier product portfolio designed to help become one stop financial Opportunity service institution
Threats
1.Effects of macroeconomic turmoil that persisted throughout the year 2.Need to protect against insurance frauds and bad debts
3.Economic cycles and government intervention can create significant changes to industry
Competition
1. Primerica Life Insurance Company 2. Royal Bank of Canada Competitors 3. Manulife Financial Corp
doc_909818478.docx