Description
SWOT ANALYSIS OF INDUSIND BANK
IndusInd Bank
Parent Company
Hinduja Group
Category
Banking, Financial Services
Sector
Banking
Tagline/ Slogan
We Care… Dil Se
USP
Giving a good value proposition to the customers
STP
Segment
People who are wish to put their money in the banking sector
Target Group
Earning individuals, Corporates, HNIs
Positioning
Delivering what the customer needs
SWOT Analysis
1. Backing of the Hinduja group 2.Gives importance to customer experience Strength 3. Offers a large variety of products and service pan India
1. Lags behind many banks in capital structure 2.Few no. of branches across the country in comparison with leading Weakness banks
1.Mobile Banking, Internet banking 2.Expansion into rural areas to bank the unbanked and underbanked Opportunity 3.Doing aggressive marketing in order to improve brand value
1.New bank licenses to be issued by RBI 2.Competitors Threats 3.Foriegn banks that mainly cater to their target group
Competition
1.Union Bank of India 2.Bank of India Competitors 3.Bank of Baroda
doc_110764195.docx
SWOT ANALYSIS OF INDUSIND BANK
IndusInd Bank
Parent Company
Hinduja Group
Category
Banking, Financial Services
Sector
Banking
Tagline/ Slogan
We Care… Dil Se
USP
Giving a good value proposition to the customers
STP
Segment
People who are wish to put their money in the banking sector
Target Group
Earning individuals, Corporates, HNIs
Positioning
Delivering what the customer needs
SWOT Analysis
1. Backing of the Hinduja group 2.Gives importance to customer experience Strength 3. Offers a large variety of products and service pan India
1. Lags behind many banks in capital structure 2.Few no. of branches across the country in comparison with leading Weakness banks
1.Mobile Banking, Internet banking 2.Expansion into rural areas to bank the unbanked and underbanked Opportunity 3.Doing aggressive marketing in order to improve brand value
1.New bank licenses to be issued by RBI 2.Competitors Threats 3.Foriegn banks that mainly cater to their target group
Competition
1.Union Bank of India 2.Bank of India Competitors 3.Bank of Baroda
doc_110764195.docx