Description
SWOT ANALYSIS OF INDIAN BANK
Indian Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Your Tech Friendly bank
USP
High end banking technology support
STP
Segment
International and rural banking
Target Group
International banking
Positioning
Complete Banking solutions
SWOT Analysis
1. Rural banking expertise 2. Strong international network of banks with 240 overseas correspondent banks in 70 countries 3. High end banking technology with core banking at all 1900+ branches 4. It has 22,000 employees 5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Strength Management Ltd
1. Less presence in India as it has competition in urban areas as well as rural areas 2. Limited advertising in comparison with leading banks 3. Low number of ATM’s and branches as compared to other big bank Weakness brands
1. Urban market banking and retail banking 2. Favourable Government rural schemes Opportunity 3. More expansion in untapped rural markets
Threats
1. Economic crisis and fluctuating market scenarios 2. Highly competitive environment
3. Stringent Banking Norms by Govt’s and RBI
Competition
1. SBI 2. Andhra Bank 3. Canara bank 4. ICICI Bank 5. Indian Overseas Bank Competitors 6. Bank of Baroda
doc_293396542.docx
SWOT ANALYSIS OF INDIAN BANK
Indian Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Your Tech Friendly bank
USP
High end banking technology support
STP
Segment
International and rural banking
Target Group
International banking
Positioning
Complete Banking solutions
SWOT Analysis
1. Rural banking expertise 2. Strong international network of banks with 240 overseas correspondent banks in 70 countries 3. High end banking technology with core banking at all 1900+ branches 4. It has 22,000 employees 5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Strength Management Ltd
1. Less presence in India as it has competition in urban areas as well as rural areas 2. Limited advertising in comparison with leading banks 3. Low number of ATM’s and branches as compared to other big bank Weakness brands
1. Urban market banking and retail banking 2. Favourable Government rural schemes Opportunity 3. More expansion in untapped rural markets
Threats
1. Economic crisis and fluctuating market scenarios 2. Highly competitive environment
3. Stringent Banking Norms by Govt’s and RBI
Competition
1. SBI 2. Andhra Bank 3. Canara bank 4. ICICI Bank 5. Indian Overseas Bank Competitors 6. Bank of Baroda
doc_293396542.docx