Description
SWOT ANALYSIS OF INDIAINFOLINE
Indiainfoline (IIFL)
Parent Company
India Infoline Ltd.
Category
Brokerage Houses, Consumer Financial Services
Sector
Banking and Financial Services
Tagline/ Slogan
Knowledge is the edge; Its all about money, honey
USP
One of the leading players in the Indian financial services space
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. Wide range of financial products 2. Successful implementation of “Insurance broking” model 3. Online portal?s successful branding as “5paisa.com” 4. Have over 2500 offices in India in over 500 cities 5. First Indian brokerage house to get membership of Singapore Exchange 6. IIFL has been awarded the „Best Broker, India? , „Most improved Strength brokerage, India? , „Fastest Growing Equity Broking House?
1. High risk exposure as seen by conservative population Weakness 2. Less emphasis on advertising causes lack of brand visibility
1. High income Urban families Opportunity 2. More penetration into the growing cities
1. Stringent Economic measures by Government and RBI Threats 2. Entry of foreign finance firms in Indian Market
Competition
1. Sharekhan 2. Indiabulls Competitors 3. Angel Broking
doc_223239636.docx
SWOT ANALYSIS OF INDIAINFOLINE
Indiainfoline (IIFL)
Parent Company
India Infoline Ltd.
Category
Brokerage Houses, Consumer Financial Services
Sector
Banking and Financial Services
Tagline/ Slogan
Knowledge is the edge; Its all about money, honey
USP
One of the leading players in the Indian financial services space
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. Wide range of financial products 2. Successful implementation of “Insurance broking” model 3. Online portal?s successful branding as “5paisa.com” 4. Have over 2500 offices in India in over 500 cities 5. First Indian brokerage house to get membership of Singapore Exchange 6. IIFL has been awarded the „Best Broker, India? , „Most improved Strength brokerage, India? , „Fastest Growing Equity Broking House?
1. High risk exposure as seen by conservative population Weakness 2. Less emphasis on advertising causes lack of brand visibility
1. High income Urban families Opportunity 2. More penetration into the growing cities
1. Stringent Economic measures by Government and RBI Threats 2. Entry of foreign finance firms in Indian Market
Competition
1. Sharekhan 2. Indiabulls Competitors 3. Angel Broking
doc_223239636.docx