Description
SWOT ANALYSIS OF HSBC
HSBC
The Hongkong and Shanghai Banking Corporation; HSBC Parent Company Holdings
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
The world’s local bank
All banking needs from accounts to convenient credit cards to a home USP loan or business account across the world
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A global insitution which adjusts and adapts to domestic environment
SWOT Analysis
1.Strong brand name and good financial position 2.Present in various business groups like commercial banking, investment banking, financial services and private banking 3.Diverse customer base decreases risk 4.Employs over 275,000 people globally Strength 5.Has over 7500 offices in around 87 countries
1.US a declining market Weakness 2.Weak retail banking as compared to competition
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Lower interest rates will boost market share
1.Changing govt regulations and financial crisis like recessions Threats 2.Stiff competition from global leaders
Competition
Competitors
1. BNP Paribas
2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. Bank of America 6. National Australia Bank 7.Standard Chartered Bank 8.Royal Bank of Scotland
doc_376761658.docx
SWOT ANALYSIS OF HSBC
HSBC
The Hongkong and Shanghai Banking Corporation; HSBC Parent Company Holdings
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
The world’s local bank
All banking needs from accounts to convenient credit cards to a home USP loan or business account across the world
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A global insitution which adjusts and adapts to domestic environment
SWOT Analysis
1.Strong brand name and good financial position 2.Present in various business groups like commercial banking, investment banking, financial services and private banking 3.Diverse customer base decreases risk 4.Employs over 275,000 people globally Strength 5.Has over 7500 offices in around 87 countries
1.US a declining market Weakness 2.Weak retail banking as compared to competition
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Lower interest rates will boost market share
1.Changing govt regulations and financial crisis like recessions Threats 2.Stiff competition from global leaders
Competition
Competitors
1. BNP Paribas
2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. Bank of America 6. National Australia Bank 7.Standard Chartered Bank 8.Royal Bank of Scotland
doc_376761658.docx