Description
SWOT ANALYSIS OF HDFC
HDFC
Parent Company
HDFC Banking, Financial Services
Category
Sector
Banking
Tagline/ Slogan
We understand your world
USP
One of the Big four banks in India
STP
Segment
For people who wish to invest their money in banks
Target Group
Corporates, HINs, Middle income group etc
Positioning
A bank that puts the customer first
SWOT Analysis
1. One of the leading new age private sector bank 2. HDFC Bank has over 1700 branches and over 5000 ATMs, in 780 cities in India 3. Existing CBS across its branches 4. Huge employee base i.e more than 51000 employees Strength 5. Large collaborations with corporate for employee salary accounts
1.Rural penetration is low Weakness 2.Lesser no. of branches when compared with its competitors
1.Mobile banking, Internet banking 2.Venturing into rural areas 3.Providing more complex products to the ever increasing demands of Opportunity the industry
1.Competitors 2.New banking licenses Threats 3.Foreign banks that offer complex products
Competition
Competitors
1.SBI
2.ICICI 3.Bank of Baroda 4.Punjab National bank
doc_842556086.docx
SWOT ANALYSIS OF HDFC
HDFC
Parent Company
HDFC Banking, Financial Services
Category
Sector
Banking
Tagline/ Slogan
We understand your world
USP
One of the Big four banks in India
STP
Segment
For people who wish to invest their money in banks
Target Group
Corporates, HINs, Middle income group etc
Positioning
A bank that puts the customer first
SWOT Analysis
1. One of the leading new age private sector bank 2. HDFC Bank has over 1700 branches and over 5000 ATMs, in 780 cities in India 3. Existing CBS across its branches 4. Huge employee base i.e more than 51000 employees Strength 5. Large collaborations with corporate for employee salary accounts
1.Rural penetration is low Weakness 2.Lesser no. of branches when compared with its competitors
1.Mobile banking, Internet banking 2.Venturing into rural areas 3.Providing more complex products to the ever increasing demands of Opportunity the industry
1.Competitors 2.New banking licenses Threats 3.Foreign banks that offer complex products
Competition
Competitors
1.SBI
2.ICICI 3.Bank of Baroda 4.Punjab National bank
doc_842556086.docx