Description
SWOT ANALYSIS OF HDFC STANDARD LIFE
HDFC Standard Life
Parent Company
HDFC LTD & STANDARD life plc
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
‘Sar Utha ke jiyo’
USP
Strong Financial History
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Customised and Flexible Insurance Solutions and large product portfolio 2. Robust Risk control Framework 3. Network of 500 branches and agents across 700 cities 4. Strong Financial Expertise and popular advertising 5. Globally, Standard Life plc has 1.5 million shareholders in more than 50 countries and over 6 million customers 6. Alliance between HDFC and Standard Life giving a strong brand Strength backing
1. Less penetration in rural areas Weakness 2. Controversies like job cuts, racism and data loss have affected image
1. Growing rural market and better opportunities in the semi-urban areas Opportunity 2. Group Insurance through large employers
1. Economic instability and global crisis Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_291543664.docx
SWOT ANALYSIS OF HDFC STANDARD LIFE
HDFC Standard Life
Parent Company
HDFC LTD & STANDARD life plc
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
‘Sar Utha ke jiyo’
USP
Strong Financial History
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Customised and Flexible Insurance Solutions and large product portfolio 2. Robust Risk control Framework 3. Network of 500 branches and agents across 700 cities 4. Strong Financial Expertise and popular advertising 5. Globally, Standard Life plc has 1.5 million shareholders in more than 50 countries and over 6 million customers 6. Alliance between HDFC and Standard Life giving a strong brand Strength backing
1. Less penetration in rural areas Weakness 2. Controversies like job cuts, racism and data loss have affected image
1. Growing rural market and better opportunities in the semi-urban areas Opportunity 2. Group Insurance through large employers
1. Economic instability and global crisis Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_291543664.docx