Description
SWOT ANALYSIS OF HACHIJUNI BANK
Hachijuni Bank
Parent Company
Hachijuni Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Bank that serves individuals and businesses with traditional products USP as deposit services and loans
STP
Segment
Corporate and consumer banking
Target Group
Individuals, corporates, SMEs in Japan
Positioning
A bank with simplicity and focus
SWOT Analysis
1. More than 150 branches in Japan 2. Owns subsidiaries active in financial services including leasing, consumer loan guarantee, investment advisory, venture capital for high-tech firms, and credit cards 3. A branch in Hong Kong and representative offices in China, Singapore, and Thailand 4. Founded in 1931 and one of the oldest banks in Japan Strength 5. Better performance in stock market than peers
1. Branches primarily in the central prefecture of Nagano 2. No international presence Weakness 3. Limited brand recall as compared to international players
1. Expansion within Japan Opportunity 2. Expansion in South-East Asian economies
1.Contracting Japanese economy Threats 2.Decreasing demand for banking in Japan
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Société Générale Competitors 7. Shinsei Bank
doc_304562045.docx
SWOT ANALYSIS OF HACHIJUNI BANK
Hachijuni Bank
Parent Company
Hachijuni Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Bank that serves individuals and businesses with traditional products USP as deposit services and loans
STP
Segment
Corporate and consumer banking
Target Group
Individuals, corporates, SMEs in Japan
Positioning
A bank with simplicity and focus
SWOT Analysis
1. More than 150 branches in Japan 2. Owns subsidiaries active in financial services including leasing, consumer loan guarantee, investment advisory, venture capital for high-tech firms, and credit cards 3. A branch in Hong Kong and representative offices in China, Singapore, and Thailand 4. Founded in 1931 and one of the oldest banks in Japan Strength 5. Better performance in stock market than peers
1. Branches primarily in the central prefecture of Nagano 2. No international presence Weakness 3. Limited brand recall as compared to international players
1. Expansion within Japan Opportunity 2. Expansion in South-East Asian economies
1.Contracting Japanese economy Threats 2.Decreasing demand for banking in Japan
Competition
1. Bank of Japan 2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Société Générale Competitors 7. Shinsei Bank
doc_304562045.docx