Description
SWOT ANALYSIS OF GJENSIDIGE FORSIKRING ASA
Gjensidige Forsikring ASA
Parent Company
Gjensidige Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Tiden går, Gjensidige består (Time passes, Union made)
USP
A distinct and business oriented brand with an extensive distribution
STP
Segment
General Insurance, Non-life, Property Insurance, Pension
Target Group
Individuals, Businesses
Positioning
The most customer centric company in the Nordic industry
SWOT Analysis
1. The company is the leading insurance provider in Norway with leading market share and a strong network 175 branches. 2. The company boasts of a customer centric team of 3000+ employees. 3. The company has a strong track record of social responsibility with social, ethical and environmental considerations Strength 4. One of the most prominent financial institutions in Norway
1. The company has a dependence on major revenue from the Norwegian market and is exposed to certain geographic risk. 2. The company and its subsidiaries are present in a very slowed Weakness down economic region effecting tis business.
1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk. 2. There are great opportunities in the insurance linked markets that the company can leverage on. 3. In line with the global trends, there are number of opportunities Opportunity in the retirement market worldwide.
1. The rise in incidents of fraud and defaults pose a threat to the insurance industry. 2. There is a likely increase in competition for capital that will increase costs due to Solvency II project. 3. The increase in complexity in regulatory framework that the Threats company has to comply with poses a threat to the company.
Competition
1. Fondiaria 2. Allianz SE 3. AXA Competitors 4. Assicurazioni Generali
doc_945251319.docx
SWOT ANALYSIS OF GJENSIDIGE FORSIKRING ASA
Gjensidige Forsikring ASA
Parent Company
Gjensidige Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Tiden går, Gjensidige består (Time passes, Union made)
USP
A distinct and business oriented brand with an extensive distribution
STP
Segment
General Insurance, Non-life, Property Insurance, Pension
Target Group
Individuals, Businesses
Positioning
The most customer centric company in the Nordic industry
SWOT Analysis
1. The company is the leading insurance provider in Norway with leading market share and a strong network 175 branches. 2. The company boasts of a customer centric team of 3000+ employees. 3. The company has a strong track record of social responsibility with social, ethical and environmental considerations Strength 4. One of the most prominent financial institutions in Norway
1. The company has a dependence on major revenue from the Norwegian market and is exposed to certain geographic risk. 2. The company and its subsidiaries are present in a very slowed Weakness down economic region effecting tis business.
1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk. 2. There are great opportunities in the insurance linked markets that the company can leverage on. 3. In line with the global trends, there are number of opportunities Opportunity in the retirement market worldwide.
1. The rise in incidents of fraud and defaults pose a threat to the insurance industry. 2. There is a likely increase in competition for capital that will increase costs due to Solvency II project. 3. The increase in complexity in regulatory framework that the Threats company has to comply with poses a threat to the company.
Competition
1. Fondiaria 2. Allianz SE 3. AXA Competitors 4. Assicurazioni Generali
doc_945251319.docx