Description
SWOT ANALYSIS OF GARANTI BANK
Garanti Bank
Parent Company
Garanti Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
The Bank in Your Mind
USP
One of the largest private banks in Turkey
STP
Segment
Corporate, commercial, SME, and Individuals
Private and public sector companies, government institutions, small and Target Group medium sized businesses and individuals in need of financial assistance
Bank which provides all kinds of financial services to satisfy any Positioning financial need
SWOT Analysis
1. One of the largest-private bank in Turkey 2. Over 10 million customers. 3. GoodInternational presence in over 6 countries 4. Over 900 branch network 5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group Strength 6. Has a good employee base of nearly 20,000 employees
1. Capital ratios affected by Basel II norms 2. Unstable political conditions in Middle-East countries affecting bond Weakness rates of the bank
1. International expansion 2. Reduction in overall debt costs of the country Opportunity 3. Tie-ups in emergign economies
1. Increasing debt costs of the country 2. Currency devaluation Threats 3. Reduction in ratings by rating agencies
Competition
1. Ziraat Bank 2. Isbank 3. Yapi Credi Bank Competitors 4. Halkbank
doc_985730536.docx
SWOT ANALYSIS OF GARANTI BANK
Garanti Bank
Parent Company
Garanti Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
The Bank in Your Mind
USP
One of the largest private banks in Turkey
STP
Segment
Corporate, commercial, SME, and Individuals
Private and public sector companies, government institutions, small and Target Group medium sized businesses and individuals in need of financial assistance
Bank which provides all kinds of financial services to satisfy any Positioning financial need
SWOT Analysis
1. One of the largest-private bank in Turkey 2. Over 10 million customers. 3. GoodInternational presence in over 6 countries 4. Over 900 branch network 5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group Strength 6. Has a good employee base of nearly 20,000 employees
1. Capital ratios affected by Basel II norms 2. Unstable political conditions in Middle-East countries affecting bond Weakness rates of the bank
1. International expansion 2. Reduction in overall debt costs of the country Opportunity 3. Tie-ups in emergign economies
1. Increasing debt costs of the country 2. Currency devaluation Threats 3. Reduction in ratings by rating agencies
Competition
1. Ziraat Bank 2. Isbank 3. Yapi Credi Bank Competitors 4. Halkbank
doc_985730536.docx