Description
SWOT ANALYSIS OF FUBON FINANCIAL
Fubon Financial
Parent Company
Fubon Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
-
Develop innovative products to satisfy society’s diversified needs and USP embrace the new era of internationalization
STP
Corporate and consumer banking, wealth management, credit card, Segment financing and public treasury services, insurance,
Target Group
Individual and institutional clients seeking financial services
Positioning
The most comprehensive financial services group in Taiwan
SWOT Analysis
1. Taiwan’s second largest financial service provider 2. Employee strength of 30000 and strong assets give it competitive advantage 3. Heritage of 50 years and sound corporate governance practices ensure sustainable development Strength 4. Aggressive moves in China will strengthen its bottom line
1.Operations mainly concentrated in Taiwan restrict the growth opportunities Weakness 2. Intense competition means limited market share
1.Success in Taiwan can be leveraged to expand in China and neighboring countries Opportunity 2.M&A and partnerships to enhance the footprint.
1.Counterfeiting and fraudulent activities by unknown persons pose threat to the brand image 2.Imposition of green consumer movement by environmental advocacy Threats groups may hamper its prospects.
3. Taiwan’s WTO entry likely to increase competition in long run
Competition
1.Cathay Financial Holding Co.Ltd. 2.Shinkong Insurance Co.Ltd. Competitors 3.Union Insurance Co.Ltd.
doc_140714463.docx
SWOT ANALYSIS OF FUBON FINANCIAL
Fubon Financial
Parent Company
Fubon Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
-
Develop innovative products to satisfy society’s diversified needs and USP embrace the new era of internationalization
STP
Corporate and consumer banking, wealth management, credit card, Segment financing and public treasury services, insurance,
Target Group
Individual and institutional clients seeking financial services
Positioning
The most comprehensive financial services group in Taiwan
SWOT Analysis
1. Taiwan’s second largest financial service provider 2. Employee strength of 30000 and strong assets give it competitive advantage 3. Heritage of 50 years and sound corporate governance practices ensure sustainable development Strength 4. Aggressive moves in China will strengthen its bottom line
1.Operations mainly concentrated in Taiwan restrict the growth opportunities Weakness 2. Intense competition means limited market share
1.Success in Taiwan can be leveraged to expand in China and neighboring countries Opportunity 2.M&A and partnerships to enhance the footprint.
1.Counterfeiting and fraudulent activities by unknown persons pose threat to the brand image 2.Imposition of green consumer movement by environmental advocacy Threats groups may hamper its prospects.
3. Taiwan’s WTO entry likely to increase competition in long run
Competition
1.Cathay Financial Holding Co.Ltd. 2.Shinkong Insurance Co.Ltd. Competitors 3.Union Insurance Co.Ltd.
doc_140714463.docx