Description
SWOT ANALYSIS OF FREDDIE MAC
Freddie Mac
Parent Company
Federal Home Loan Mortgage Corporation
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
We make home possible
Government sponsored enterprise and public company offering USP mortgage backed securities.
STP
Segment
Depository institutions, savings & loan associations
Target Group
Individuals and institutions looking for investment in mortgage
Positioning
Mortgage backed security services
SWOT Analysis
1. Market leader engaged in financing of residential mortgage loans 2. Government sponsored enterprise gives it a huge advantage and perception of security among customer 3. Emerging brand name: Recognized by Forbes' Global public companies rankings Strength 4. Over 5000 employees offer these services
1. Decline in net income and assets led to slight hampering confidence among investors and shareholders Weakness 2. Stiff competition from some other bigger investment agencies
1. Government efforts after sovereign debt crisis could boost low defaults, eventually helping Freddie Mac. 2. Lowering of home loan interest can bring in confidence in the home Opportunity loan market.
1. Risk after housing bubble in US 2.A change in mortgage rules can make it tougher to buy or sell houses ultimately hurting business. Threats 3.Threat of intensifying competition and rise of new entrants.
Competition
1.Archstone 2.Boston Properties Inc 3.Vornado Realty Trust 4.Equity Office Management, L.L.C 5.Equity Residential Competitors 6.Apartment Investment & Management Co
doc_434313065.docx
SWOT ANALYSIS OF FREDDIE MAC
Freddie Mac
Parent Company
Federal Home Loan Mortgage Corporation
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
We make home possible
Government sponsored enterprise and public company offering USP mortgage backed securities.
STP
Segment
Depository institutions, savings & loan associations
Target Group
Individuals and institutions looking for investment in mortgage
Positioning
Mortgage backed security services
SWOT Analysis
1. Market leader engaged in financing of residential mortgage loans 2. Government sponsored enterprise gives it a huge advantage and perception of security among customer 3. Emerging brand name: Recognized by Forbes' Global public companies rankings Strength 4. Over 5000 employees offer these services
1. Decline in net income and assets led to slight hampering confidence among investors and shareholders Weakness 2. Stiff competition from some other bigger investment agencies
1. Government efforts after sovereign debt crisis could boost low defaults, eventually helping Freddie Mac. 2. Lowering of home loan interest can bring in confidence in the home Opportunity loan market.
1. Risk after housing bubble in US 2.A change in mortgage rules can make it tougher to buy or sell houses ultimately hurting business. Threats 3.Threat of intensifying competition and rise of new entrants.
Competition
1.Archstone 2.Boston Properties Inc 3.Vornado Realty Trust 4.Equity Office Management, L.L.C 5.Equity Residential Competitors 6.Apartment Investment & Management Co
doc_434313065.docx