Description
SWOT ANALYSIS OF FIRST GULF BANK
First Gulf Bank
Parent Company
Bank Al Khaleej Al Awal
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Putting the First Into Banking
USP
Publicly owned bank headquartered in Abu Dhabi, United Arab Emirates
STP
Segment
Accounts, Deposits, Loans, Insurance, Lockers
Target Group
Individuals and corporates
Positioning
Fastest growing bank in UAE
SWOT Analysis
1. Wide distribution network of branches in different business 2. Presence in the industrial areas such as Abu Dhabi, Dubai, Sharjah, Ajman and Al Ain 3. One of the fastest growing banks in the Middle East 4. Won the Dubai Quality Award in the Emirate of Dubai as well as the Sheikh Khalifa Excellence Award in the Emirate of Abu Dhabi Strength 5. Strong workforce having over 2000employees
1.Limited international presence 2.Hasn't been able to enhance its image of being a strong industry Weakness player
1. Expansion in GCC 2. Recently launched Islamic banking 3. Expansion in growing Asian economies like Singapore 4. Shift of investments to non-US and non-Europe economies due to Opportunity Eurozone crisis
1. Intense competition in the Middle East and Asia 2. Fluctuating oil prices affects Middle-East business Threats 3. Pressure from changing rules and regulation in the banking sector
Competition
1. Abu Dhabi Commercial Bank 2. Dubai Bank 3.Ajman Bank 4. Dubai Islamic Bank 5. Union National Bank Competitors 6. RAK Bank
doc_153951843.docx
SWOT ANALYSIS OF FIRST GULF BANK
First Gulf Bank
Parent Company
Bank Al Khaleej Al Awal
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Putting the First Into Banking
USP
Publicly owned bank headquartered in Abu Dhabi, United Arab Emirates
STP
Segment
Accounts, Deposits, Loans, Insurance, Lockers
Target Group
Individuals and corporates
Positioning
Fastest growing bank in UAE
SWOT Analysis
1. Wide distribution network of branches in different business 2. Presence in the industrial areas such as Abu Dhabi, Dubai, Sharjah, Ajman and Al Ain 3. One of the fastest growing banks in the Middle East 4. Won the Dubai Quality Award in the Emirate of Dubai as well as the Sheikh Khalifa Excellence Award in the Emirate of Abu Dhabi Strength 5. Strong workforce having over 2000employees
1.Limited international presence 2.Hasn't been able to enhance its image of being a strong industry Weakness player
1. Expansion in GCC 2. Recently launched Islamic banking 3. Expansion in growing Asian economies like Singapore 4. Shift of investments to non-US and non-Europe economies due to Opportunity Eurozone crisis
1. Intense competition in the Middle East and Asia 2. Fluctuating oil prices affects Middle-East business Threats 3. Pressure from changing rules and regulation in the banking sector
Competition
1. Abu Dhabi Commercial Bank 2. Dubai Bank 3.Ajman Bank 4. Dubai Islamic Bank 5. Union National Bank Competitors 6. RAK Bank
doc_153951843.docx