Description
SWOT ANALYSIS OF DBS BANK
DBS Bank
Parent Company
DBS Bank Ltd
Category
Banking
Sector
Financial services
Tagline/ Slogan
Asia's Safest, Singapore's Best.
USP
Bank delivering the services, the Asian way STP
Segment
Institutional and individual clients
Corporate, SME and private individuals in need of financial services Target Group and advisory
Positioning
An Asian bank offering full range of financial services SWOT Analysis
1. Strong market position in Singapore and Hong Kong 2. Diversified products and offerings will help in generating revenue 3. Awarded the ‘Best Bank in Singapore’ and ‘Safest Bank in Asia’ by Global Finance 4. Serving over 4 million customers and presence in 15 countries 5. Dividend yield considerably high when compared to industry and sector scores Strength 6. Close to 20,000 employees work for DBS Bank
1. Highly skewed presence within the Asian markets & low penetration in Europe and Americas 2. Major chunk of the revenue comes from consumer banking, treasury and asset management, less revenue comes from the other Weakness offerings
1. Positive outlook of the asset management industry 2. Growth of retail savings and investments in Asia pacific 3. High opportunity to expand into developing countries like India Opportunity through acquisitions
1. Uncertainty in the current Asian and world financial markets will affect the business 2.Increasing competition from European and American banks will affect the bank Threats 3. Liquidity regulations can affect the bank Competition
1. Oversea – Chinese Banking Corporation Limited 2.HSBC Competitors 3. Standard Chartered Bank
doc_431656684.docx
SWOT ANALYSIS OF DBS BANK
DBS Bank
Parent Company
DBS Bank Ltd
Category
Banking
Sector
Financial services
Tagline/ Slogan
Asia's Safest, Singapore's Best.
USP
Bank delivering the services, the Asian way STP
Segment
Institutional and individual clients
Corporate, SME and private individuals in need of financial services Target Group and advisory
Positioning
An Asian bank offering full range of financial services SWOT Analysis
1. Strong market position in Singapore and Hong Kong 2. Diversified products and offerings will help in generating revenue 3. Awarded the ‘Best Bank in Singapore’ and ‘Safest Bank in Asia’ by Global Finance 4. Serving over 4 million customers and presence in 15 countries 5. Dividend yield considerably high when compared to industry and sector scores Strength 6. Close to 20,000 employees work for DBS Bank
1. Highly skewed presence within the Asian markets & low penetration in Europe and Americas 2. Major chunk of the revenue comes from consumer banking, treasury and asset management, less revenue comes from the other Weakness offerings
1. Positive outlook of the asset management industry 2. Growth of retail savings and investments in Asia pacific 3. High opportunity to expand into developing countries like India Opportunity through acquisitions
1. Uncertainty in the current Asian and world financial markets will affect the business 2.Increasing competition from European and American banks will affect the bank Threats 3. Liquidity regulations can affect the bank Competition
1. Oversea – Chinese Banking Corporation Limited 2.HSBC Competitors 3. Standard Chartered Bank
doc_431656684.docx