Description
SWOT ANALYSIS OF CHINA UNION PAY
China Union Pay
Parent Company
People’s Bank of China
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Welcome to use China UnionPay cards; For travel less complicated
USP
Stronghold in China STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions SWOT Analysis
1. Major use in Chinese trade transactions 2. Actively involved in social and industrial development 3. Acceptance in over 100 countries 4. Has over 1.2 million ATMs 5. The only interbank network in China excluding Hong Kong and Macau, linking the ATMs of some fourteen major banks and many Strength more smaller banks throughout mainland China.
1. High exposure to risk and cases of fraud 2. Litigation risks Weakness 3. Policy binding of Chinese authorities
1. Cashless economies Opportunity 2. Digital currency
1. Stringent economic policies world over Threats 2. Highly competitive environment Competition
1. VISA Competitors 2. Mastercard
doc_615701925.docx
SWOT ANALYSIS OF CHINA UNION PAY
China Union Pay
Parent Company
People’s Bank of China
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Welcome to use China UnionPay cards; For travel less complicated
USP
Stronghold in China STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions SWOT Analysis
1. Major use in Chinese trade transactions 2. Actively involved in social and industrial development 3. Acceptance in over 100 countries 4. Has over 1.2 million ATMs 5. The only interbank network in China excluding Hong Kong and Macau, linking the ATMs of some fourteen major banks and many Strength more smaller banks throughout mainland China.
1. High exposure to risk and cases of fraud 2. Litigation risks Weakness 3. Policy binding of Chinese authorities
1. Cashless economies Opportunity 2. Digital currency
1. Stringent economic policies world over Threats 2. Highly competitive environment Competition
1. VISA Competitors 2. Mastercard
doc_615701925.docx