Description
V
China Merchants Securities
Parent Company
China Merchants Securities
Category
China Merchants Group
Sector
Investment Services
Tagline/ Slogan
Investors should have the right to choose
USP
Leading Investment Bank with a full broker license STP
Segment
Individual and institutional investors
Target Group
Investors looking to invest in financial security products
Financial entity specializing in International Business, Institutional Positioning Business, Individual Investment and Asset Management SWOT Analysis
1. Joining hands with foreign force for expansion: Creation of China Merchants Fund Management in collaboration with ING Investment Management. 2. Underwriter of some of the best companies across domestic scale 3. Recognition: The website was awarded “The Best Securities Company Website” for ten consecutive years 4. Geographical diversification: Opening of office at Hong Kong and Strength more initiatives for marking presence across globe
1. Non willingness of investors to invest in long term leading to losses Weakness 2. Presence mainly in China and limited global reach
1. Scope of further geographical diversification through investments, mergers and acquisitions. Opportunity 2. Strategic alliance at domestic scale with companies.
1. Fluctuations in the economy of China can lead to unpredictable growth. 2. Affected by change in regulations and legislatures. Threats 3. Intense competition of global entrants and local companies. Competition
1.CITIC 2.Haitong 3.Guotai Junan 4.Guagfa 5.Galaxy 6.China Merchants 7.Hatai Lianhe 8.Guosen Securities Competitors 9.Shenyin Wanguo
doc_834813422.docx
V
China Merchants Securities
Parent Company
China Merchants Securities
Category
China Merchants Group
Sector
Investment Services
Tagline/ Slogan
Investors should have the right to choose
USP
Leading Investment Bank with a full broker license STP
Segment
Individual and institutional investors
Target Group
Investors looking to invest in financial security products
Financial entity specializing in International Business, Institutional Positioning Business, Individual Investment and Asset Management SWOT Analysis
1. Joining hands with foreign force for expansion: Creation of China Merchants Fund Management in collaboration with ING Investment Management. 2. Underwriter of some of the best companies across domestic scale 3. Recognition: The website was awarded “The Best Securities Company Website” for ten consecutive years 4. Geographical diversification: Opening of office at Hong Kong and Strength more initiatives for marking presence across globe
1. Non willingness of investors to invest in long term leading to losses Weakness 2. Presence mainly in China and limited global reach
1. Scope of further geographical diversification through investments, mergers and acquisitions. Opportunity 2. Strategic alliance at domestic scale with companies.
1. Fluctuations in the economy of China can lead to unpredictable growth. 2. Affected by change in regulations and legislatures. Threats 3. Intense competition of global entrants and local companies. Competition
1.CITIC 2.Haitong 3.Guotai Junan 4.Guagfa 5.Galaxy 6.China Merchants 7.Hatai Lianhe 8.Guosen Securities Competitors 9.Shenyin Wanguo
doc_834813422.docx