Description
SWOT ANALYSIS OF CHINA MERCHANTS BANK
China Merchants Bank
Parent Company
China Merchants Bank
Category
Banking
Sector
Financial services
Tagline/ Slogan
We are here just for you
A Chinese commercial bank focusing on continuous financial innovation, quality customer service, prudent management and USP strong business performance STP
Segment
Institutional and individual clients
Small, medium, large clients and individuals seeking varied financial services in the areas of wealth management,trade,international Target Group business, fund management and custodian banking
A Chinese bank with high emphasis on service, innovation and Positioning stability SWOT Analysis
1. A bank pioneer in providing online banking services 2. Highly innovative in terms of new financial products, services and usage of information technology for banking 3. First Chinese bank to introduce a new financial product exclusively for high-end customers, which provided services to 750,000 high-end customers 4. Bank leads in asset custody, corporate annuity and offshore financial business 5.Dividend yield and Dividend 5 Year growth rate are greater than the Strength industry and sector scores
1. Increase in bad loans affecting the performance of the bank 2.Lags in terms of number of branches when compared to Big 4 Chinese banks (ICBC,CCB,ABC,BOC) Weakness 3.Not much dominance in agricultural and retail financing
1. High opportunity to expand in Mainland China and other Asian economies to compete with other Chinese banks 2.High opportunity to focus on agricultural, retail and personal banking to compete with other major Chinese banks 3.High opportunity to expand its presence in developing economies like India, Brazil etc to compete with major banks of the world Opportunity through acquisitions
1. Change in Chinese regulatory policies like reserve ratios affecting the bank 2.Decreasing investments in China affecting the bank Threats 3.Slowing Chinese economy has a major impact on the bank Competition
1.ICBC 2.Bank of China (BOC) Competitors 3.Agricultural Bank of China (ABC) & CCB
doc_186541925.docx
SWOT ANALYSIS OF CHINA MERCHANTS BANK
China Merchants Bank
Parent Company
China Merchants Bank
Category
Banking
Sector
Financial services
Tagline/ Slogan
We are here just for you
A Chinese commercial bank focusing on continuous financial innovation, quality customer service, prudent management and USP strong business performance STP
Segment
Institutional and individual clients
Small, medium, large clients and individuals seeking varied financial services in the areas of wealth management,trade,international Target Group business, fund management and custodian banking
A Chinese bank with high emphasis on service, innovation and Positioning stability SWOT Analysis
1. A bank pioneer in providing online banking services 2. Highly innovative in terms of new financial products, services and usage of information technology for banking 3. First Chinese bank to introduce a new financial product exclusively for high-end customers, which provided services to 750,000 high-end customers 4. Bank leads in asset custody, corporate annuity and offshore financial business 5.Dividend yield and Dividend 5 Year growth rate are greater than the Strength industry and sector scores
1. Increase in bad loans affecting the performance of the bank 2.Lags in terms of number of branches when compared to Big 4 Chinese banks (ICBC,CCB,ABC,BOC) Weakness 3.Not much dominance in agricultural and retail financing
1. High opportunity to expand in Mainland China and other Asian economies to compete with other Chinese banks 2.High opportunity to focus on agricultural, retail and personal banking to compete with other major Chinese banks 3.High opportunity to expand its presence in developing economies like India, Brazil etc to compete with major banks of the world Opportunity through acquisitions
1. Change in Chinese regulatory policies like reserve ratios affecting the bank 2.Decreasing investments in China affecting the bank Threats 3.Slowing Chinese economy has a major impact on the bank Competition
1.ICBC 2.Bank of China (BOC) Competitors 3.Agricultural Bank of China (ABC) & CCB
doc_186541925.docx