Description
SWOT ANALYSIS OF BNP PARIBAS
BNP Paribas
Parent Company
BNP Paribas S.A.
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
The bank for changing world
USP
BNP Paribas S.A. is the largest global banking group in the world
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
An institution which provides services which adapt with changing Positioning times
SWOT Analysis
1.Strong brand name and good financial position 2.One of the biggest banking group across the world 3.Wide geographic presence Strength 4.High brand visibility
Weakness
1.Intense competition in the banking sector
1.Expansion in other countries like China 2.Diversifying portfolios for customers Opportunity 3.Mobile and retail banking is expanding
1.Fraudulent cases Threats 2.Legal issues
3.Affect of govt regulations and financial crisis
Competition
1. Bank of America 2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_152652841.docx
SWOT ANALYSIS OF BNP PARIBAS
BNP Paribas
Parent Company
BNP Paribas S.A.
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
The bank for changing world
USP
BNP Paribas S.A. is the largest global banking group in the world
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
An institution which provides services which adapt with changing Positioning times
SWOT Analysis
1.Strong brand name and good financial position 2.One of the biggest banking group across the world 3.Wide geographic presence Strength 4.High brand visibility
Weakness
1.Intense competition in the banking sector
1.Expansion in other countries like China 2.Diversifying portfolios for customers Opportunity 3.Mobile and retail banking is expanding
1.Fraudulent cases Threats 2.Legal issues
3.Affect of govt regulations and financial crisis
Competition
1. Bank of America 2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_152652841.docx