Description
SWOT ANALYSIS OF BHARTI AXA
Bharti AXA Life Insurance
Parent Company
Bharti Enterprise and AXA Asia Pacific Holdings
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
Jeevan Suraksha ka Naya Nazariya; Be Life Confident
Bharti is an established brand in India along with AXA’s global USP presence STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions SWOT Analysis
1. Integrated approach to seek innovative solutions 2. Policies for various age and economic groups 3. International expertise of AXA group 4. Strong Marketing Campaign 5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd Strength 6. Bharti enterprise serves over 110 million customers
1. Less penetration in rural India 2. Small agent base 3. Insurance companies have a poor image when it comes to Weakness payment of dues
Opportunity
1. Growing rural market
2. Earning Urban Youth 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_173970925.docx
SWOT ANALYSIS OF BHARTI AXA
Bharti AXA Life Insurance
Parent Company
Bharti Enterprise and AXA Asia Pacific Holdings
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
Jeevan Suraksha ka Naya Nazariya; Be Life Confident
Bharti is an established brand in India along with AXA’s global USP presence STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions SWOT Analysis
1. Integrated approach to seek innovative solutions 2. Policies for various age and economic groups 3. International expertise of AXA group 4. Strong Marketing Campaign 5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd Strength 6. Bharti enterprise serves over 110 million customers
1. Less penetration in rural India 2. Small agent base 3. Insurance companies have a poor image when it comes to Weakness payment of dues
Opportunity
1. Growing rural market
2. Earning Urban Youth 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_173970925.docx